In an attempt to show women who won’t stop complaining about wearing heels what wimps they are, Brandon Cohen took it upon himself to “straight up dominate the heel game” by wearing a pair of strappy high heels for an entire day.
Unfortunately for him, things don’t go quite as planned.
The day starts at 8:30 a.m. with Cohen exchanging his shoes for a pair of black high heels. After only a few steps, he begins to immediately regret his decision.
“I’m already in so much pain it’s astounding,” he says while he waits for the elevator.
Cohen is then shown trying — and failing — to power through his daily activities from a whole new altitude.
When he goes out for lunch, he recognizes his first mistake: parking so far away from the exit.
As he goes down a stairwell, he grips both sides of the handle bars saying “this is just… not safe.”
After lunch, at around 2:30 p.m, Cohen tells the person who’s filming that he has to get the car because he’s “not going to be able to survive that walk again.”
When the two hit the mall for work related reasons, Cohen says “I want death,” as he walks around the shopping center in the sky-highs.
“I literally can’t stand anymore; my legs are shaking,” he says, a little after 4:00 p.m.
“This is Chinese foot binding but in modern form.”
By the time the clock hits 7 p.m. Cohen calls an end to the experiment, completely defeated and respectful of the pain women endure.
“I had some plans for a bit where I try to go dance and a bar and do a bunch of other stupid stuff, but I’m in way too much pain.”
In his own words: “It’s tough to be a chick.”