Bottega Veneta's New Campaign Stars A$AP Rocky Doing His 'Everyday Thing' in Real Paparazzi Photos
The fashion label’s Pre-Spring 2024 ad spot was created by the rapper, creative director Matthieu Blazy and "talented tabloid style photographers"
Courtesy of Bottega Veneta
A$AP Rocky stars in Bottega Veneta's Pre-Spring 2024 campaignA$AP Rocky is reclaiming his paparazzi photos for a new high-fashion project.
On Monday, the trendsetting “Sundress” rapper, 35, was announced as the star of Bottega Veneta’s new Pre-Spring 2024 campaign, which features candid images of Rocky (photographed in real time by the paparazzi and licensed by the label) on his recent outings and dressed in the coolest Bottega Veneta menswear looks.
Courtesy of Bottega Veneta
A$AP Rocky for Bottega VenetaHe runs an errand in a dapper suit, shops in West Hollywood in an orange trench coat, hits the town with girlfriend Rihanna and a pink Andiamo handbag in tow, and jogs in a Bottega Veneta leather tracksuit consisting of a $6,800 hoodie and $6,400 pants.
All in all, the photos prove that that the dad of two is a natural at making everyday a fashion show.
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Courtesy of Bottega Veneta
A$AP Rocky for Bottega VenetaRelated: Rihanna and A$AP Rocky's Most Stylish Moments Together
The entire project, titled "READYMADE," was brought to life by Rocky alongside Bottega Veneta creative director, Matthieu Blazy, and “the talented tabloid style photographers involved,” as Rocky noted on Instagram.
“Throughout history, there has always been a funny relationship between photographers and celebrities. Even down to the rights and the usage of photos and the tabloid hustle, there’s always seemed to be a disconnection between famous people and the photographers who follow and film them,” Rocky continued.
He added that he personally doesn’t mind being snapped by paps, “as long as they post the good angles, of course.”
“So, in good light of good angled photos, myself and the creative minds at Bottega Veneta thought it would be genius to bridge that gap and utilize my everyday lifestyle type of photos taken by candid photographers while I do my everyday thing,” he noted.
Courtesy of Bottega Veneta
A$AP Rocky for Bottega VenetaRelated: A$AP Rocky Will Stand Trial in January After Being Accused of Firing Gun at A$AP Relli
The musician’s new fashion collaboration comes amid accusations that he fired an semi-automatic handgun at his former friend and plaintiff A$AP Relli after a heated discussion. Rocky, né Rakim Mayers, will face trial in January.
In a preliminary hearing in Los Angeles in November, Judge M.L. Villar ruled that there was sufficient evidence for Rocky — who pleaded not guilty to two counts of assault with a firearm in August 2022 — to stand trial for allegations surrounding the Nov. 6, 2021 incident.
The "Praise the Lord" rapper's trial is set to begin on Jan. 8.
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