BRIEF-Focus Media's preliminary 2016 net profit up 31.3 pct

Feb 27 (Reuters) - Focus Media Technology Co Ltd * Says prelim 2016 net profit up 31.34 percent y/y at 4.45 billion yuan ($647.43 million) Source text in Chinese: http://bit.ly/2lLU7Hp Further company coverage: ($1 = 6.8733 Chinese yuan renminbi) (Reporting by Hong Kong newsroom)