Captain’s Log, Oct 27: Foodpanda rebrands as Amsterdam-based Spaces enters Indonesia
Meanwhile, Bank Indonesia plans to test blockchain technology next year
The new Foodpanda uniform and delivery box. Image Credit: Foodpanda
Rebranding, Foodpanda introduces new logo and design
Food delivery service Foodpand unveiled new visual identities as part of its rebranding effort.
Apart from changing its colour from orange to pink, Foodpanda also made some changes in its panda logo, making it “rounder, more modern.” It also updated the font and simplified its line weight.
The new design will be implemented on the service’s mobile app and website, drivers’ uniform, and delivery boxes.
The company also introduced a new live-tracking feature.
“We took the refreshed design as an opportunity to improve our visibility and also provide even more safety to the riders. Not only are uniforms eye-catching with the pink colour, but rider jackets are also lightweight and water resistant. We have also added reflective material in different parts of the rider uniform, that will be more noticeable to others on the road,” explained Foodpanda Global CMO Julian Dames.
After retreating from Southeast Asian markets such as Vietnam and Indonesia, Foodpanda is now available in Singapore, India, and Hong Kong.
Amsterdam-based creative workspace Spaces to enter Indonesia
Amsterdam-based coworking space Spaces announced this week that it will launch in the Indonesian market. The company’s first facility in the country will be located at Central Jakarta’s the World Trade Centre 3 building, which is currently under construction and set to operate in 2018.
Offering “more than” 340 seats, Spaces will have two location in the building.
Founded in 2006, Spaces’ first entry to the Asian market was marked by the launch of its base in Singapore in 2016. It has hubs across 25 cities in countries such as the Netherlands, the US, Singapore, Israel, and Australia.
“The city of Jakarta has an international and professional appeal that fits our brand perfectly. We bring some European flair and design, which will surely resonate with the entrepreneurial community in this beautiful city,” said Spaces co-founder Martijn Roordink.
Indonesia’s central bank to test the use of blockchain next year
Bank Indonesia stated that it will start testing the implementation of blockchain technology next year, according to several media reports.
However, the central bank declined to share further details about the sector that it is going to implement the technology in.
“We need to conduct many reviews before making a final decision, by considering both the strength and weakness,” said Eni V. Panggabean, head of payments system policy at the central bank.
Panggabean also stressed that it does not mean that the central bank will ease its ban on the use of cryptocurrency such as bitcoin as a means of transaction.
“This system does not comply to anti-money laundering principles, and we would like to prevent systemic risks that may appear due to the lack of caution,” Bank Indonesia Governor Agus Martowardojo told Tirto.
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