Craftsmanship Meets Art in Paul Andrew’s Latest Shoe Campaign
More from Footwear News
Paul Andrew is readying for his next drop. For Season 5, the designer takes on texture. As seen in his latest campaign, boots are designed in waxed espresso brown alligator atop a tonal matte stacked heel, for example.
To further showcase the shoes, fine art objects and craftsmanship are used to highlight the artisanal aspects of the line with sensuous forms of glass artist Jochen Holz interpreting their shapes into curvaceous plexiglass heels.
Custom pieces from Holz, each hand-blown and finished in London in a range of textures and surreal shapes, make an appearance in the campaign.
Other statement looks include ankle boots and mules featured in soft calfskin with polished chrome heels, red pumps with a geometric heel. He also utilizes silver metal zippers within the collection — either asymmetrically spiraling around the shaft of a pointed-toe boot, as a decorative trim inside the welt of the sole, or embellishing the platform or upper edge of a shoe.
For his Season Five campaign ads, Andrew juxtaposes art and design as he was inspired by the surrealist imagery of de Chirico, Rosenquist and Rauchenberg. Model Alek Wek stars in the ads. Take a look.
Paul Andrew Season Five Campaign
Launch Gallery: Paul Andrew Season Five Campaign
Best of Footwear News
Malika Andrews' Style Through the Years: Red Carpet and Shoe Moments [PHOTOS]
A Closer Look at Celine Dion's Impressive Shoe Collection and Red Carpet Style Over the Years
Fashion at Royal Ascot: From Princess Diana to Kate Middleton
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
