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Cristiano Ronaldo is now a character in Garena's Free Fire

Cristiano Ronaldo is now a global brand ambassador for Free Fire, joining the game as an all-new character called Chrono. (Photo: Garena)
Cristiano Ronaldo is now a global brand ambassador for Free Fire, joining the game as an all-new character called Chrono. (Photo: Garena)

International football superstar Cristiano Ronaldo is now a character in Free Fire, as he becomes the game’s latest global brand ambassador, developer Garena revealed Monday (7 December).

The Juventus forward gives his likeness to an all-new Free Fire character called Chrono, who will be the central figure in a new event called Operation Chrono.

“It’s a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game changing along with it,” Ronaldo said in a statement from Garena.

“The Garena team has worked into the game tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am!”

The Portuguese footballer becoming an ambassador for Free Fire is one of the biggest partnerships in the gaming industry thus far, as it unites one of the world’s most popular mobile games with one of the most popular athletes in all of sports.

“This is a really significant partnership for Free Fire. Cristiano Ronaldo is a role model for many of us, and being able to collaborate with him and present him to hundreds of millions of people around the world is truly exciting,” said Harold Teo, Free Fire Producer at Garena.

“Our partnership with Cristiano Ronaldo offers even more ways for our communities all over the world to enjoy Free Fire.”

Free Fire’s partnership with Ronaldo is a continuation of what has been a very successful year for the game, which includes Free Fire winning Esports Mobile Game of the Year award at the 2020 Esports Awards last month, notably beating rival mobile titles such as Mobile Legends: Bang Bang (MLBB) and PlayerUnknown’s Battlegrounds (PUBG) Mobile.

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