Definitive Atari Docuseries In Works From ‘Is It Cake?’s Dan Cutforth & Jane Lipsitz

Matt Grobar

16 January 2024 at 3:10 pm·2-min read

EXCLUSIVE: Dan Cutforth & Jane Lipsitz, the Emmy and IDA Award-winning filmmakers from Alfred Street Industries, have been tapped to direct and produce a limited docuseries on the iconic consumer brand and interactive entertainment producer, Atari.

The series, tentatively titled Game Changers: The Story of Atari, will present Atari’s definitive history and anticipated future. Founded in 1972, Atari is an arcade game pioneer also responsible for video game consoles like the Atari 2600. Currently, the company owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids, Centipede, Missile Command, Pong, and RollerCoaster Tycoon.

More from Deadline

April 2021 marked the beginning of a new era for Atari, as Wade Rosen was named CEO, beginning to work with his team to reignite the legacy brand, while remaining conscious of its unique place in video game history, media and pop culture. Under his direction, Atari has returned to its roots in premium game development and publishing, releasing new titles and bringing more content to PC, console, and streaming platforms.

“The story of Atari would seem almost unbelievable if the people who lived it weren’t still here to tell the tale,” said Cutforth in a statement to Deadline. “These maverick innovators survived everything from corporate malfeasance to Mafia death threats to create the household name games and groundbreaking technology that launched and shaped the video game industry.”

Lipshitz added that their Atari series “is not just the epic 50 year saga of a legendary brand,” but also serves as “a fascinating and hilarious oral history of the video game industry and the Silicon Valley tech revolution.”

Nodding to Atari’s “rich, fifty-year history that fans continue to celebrate and explore,” Rosen added that the company is “looking forward to working with Alfred Street Industries to share our story with existing fans and bring new fans into our growing community.”

Cutforth and Lipsitz are the producing team behind such hit unscripted series as Is It Cake? (Netflix), Project Runway (Bravo) and Project Greenlight (Max). Previously, the pair have also backed top-grossing concert docs like Justin Bieber: Never Say Never and Katy Perry: Part of Me — both for Paramount — while premiering other documentary works at the SXSW, Sundance and Sundance London Film Festivals. The duo founded Alfred Street Industries in 2019 and serve as co-CEOs.

Atari is repped by IAG; Cutforth & Lipsitz by WME.

Best of Deadline

The Independent
Victoria Beckham first slept with David ‘hours after meeting Prince Charles’
‘Thereafter, she said, Beckham was ‘a total animal’ in bed,’ the biography claims
Cosmopolitan
Katy Perry Went Topless in Nothing But Ripped Tights and an Open Jacket at PFW
Katy Perry went topless in nothing but ripped tights and an open jacket during Paris Fashion Week.
The Independent
Boy, 14, was held down and hacked to death at Wyoming mall while he tried to protect his girlfriend
Dominique Antonio Richard Harris and Jarreth Plunkett, both 15, are accused of murdering 14-year-old Bobby Maher during fatal attack
The Telegraph
‘This wasn’t a debate, it was a medical emergency’: Our writers give their verdicts
Follow the latest reaction in our live blog
Associated Press
Indonesia detains 103 Taiwanese in a raid in Bali involving suspected cybercrime
Indonesian immigration authorities have detained 103 Taiwanese people after a raid at a villa on the resort island of Bali, officials said Friday. Godam said Indonesian authorities cannot charged them with conducting cybercrime.
The Independent
‘I really don’t know what he said – and I don’t think he does either’: Trump pulls no punches as Biden struggles in debate
The first debate began with Biden spluttering and tripping over his own words, while Trump rambled
AFP News
As ice melts, Everest's 'death zone' gives up its ghosts
On Everest's sacred slopes, climate change is thinning snow and ice, increasingly exposing the bodies of hundreds of mountaineers who died chasing their dream to summit the world's highest mountain.Sherpa said that bringing one body down from close to Lhotse's 8,516 metre peak -- the world's fourth-highest mountain -- had been among the hardest challenges so far.
CNN
China expels two former defense ministers from Communist Party as military purge deepens
China on Thursday expelled its former Defense Minister Li Shangfu from the ruling Communist Party over corruption allegations, state broadcaster CCTV reported, eight months after he was dramatically removed from the post.
Associated Press Videos
Three bodies found inside crater at summit of Mount Fuji
Three bodies were found at the summit of Mount Fuji, Japan’s most famous mountain. One of the bodies had been brought down from the slopes but efforts to bring back the two other bodies were set to continue Friday or later, according to officials after a search was called off for Thursday because of forecasts for heavy rainfall.
The Telegraph
South Korea is running out of children – and this country could be next
Every spring, when warm rays of sunshine herald the start of South Korea’s baking summer, fountains across Seoul’s central Gwanghwamun plaza suddenly burst into life, sending cooling jets of water into the air.
Hello!
Elizabeth Hurley sets pulses racing in racy strapless bikini
Elizabeth Hurley never fails to impress with an unbelievable bikini photo and she didn't disappoint on Sunday when she donned a strapless number. See photo.
SETHLUI.COM
4 hours to heaven: 10 short trips to take from Singapore
The post 4 hours to heaven: 10 short trips to take from Singapore appeared first on SETHLUI.com.
South China Morning Post
Chinese teen in Alibaba maths finals sparks awe, controversy after beating MIT students
Alibaba Group Holding's annual global maths contest finished on Saturday with all eyes on a 17-year-old vocational school student who has bested hundreds of competitors from prestigious universities such as the Massachusetts Institute of Technology, Stanford University and Tsinghua University, generating intense interest and speculation online. The Alibaba Global Mathematics Competition, which has been hosted by Alibaba's Damo Academy annually for the past six years, except 2019, held the finals
The Telegraph
Gareth Southgate: ‘I am the problem’
Gareth Southgate has admitted being England’s major problem at the European Championship, plunging his future as manager in doubt beyond the tournament.
Associated Press Finance
China calls on scientists of all nations to study lunar samples, but notes obstacle with the US
China's space officials said Thursday they welcomed scientists from around the world to apply to study the lunar rock samples that the Chang'e 6 probe brought back to Earth in a historic mission, but noted there were limits to that cooperation, specifically with the United States. Officials said at a televised news conference in Beijing meant to introduce the mission's achievements that any cooperation with the U.S. would be hinged on removing an American law that bans direct bilateral cooperation with NASA. "The source of the obstacle in US-China aerospace cooperation is still in the Wolf Amendment,” said Bian Zhigang, vice chair of the China National Space Administration.
Twentytwo13
Malaysians on tenterhooks after Johor Regent takes on Selangor Sultan in public domain
The football drama in Malaysia has reached fever-pitch, with the spotlight now on the Johor and Selangor palaces. The post Malaysians on tenterhooks after Johor Regent takes on Selangor Sultan in public domain appeared first on Twentytwo13.
SETHLUI.COM
Owners of private diner with 2 years waitlist open curry mee stall at Havelock Food Centre
The post Owners of private diner with 2 years waitlist open curry mee stall at Havelock Food Centre appeared first on SETHLUI.com.
Hello!
Rita Ora has coined it an itsy bitsy bikini summer once again
Rita Ora just made a case for heatwave dressing in a skimpy bikini. See photos
Cosmopolitan
Jason Kelce and Travis Kelce Reveal Royal "Warning" They Got Before Meeting Prince William
Jason Kelce and Travis Kelce revealed the royal protocol they got before meeting Prince William at the Eras Tour.
Fortune
Beijing backtracks on a law punishing clothing that hurts ‘the feelings of the Chinese people’ after a public outcry
People were concerned about the law's vagueness, after reported incidents where officials targeted people wearing traditional Japanese clothing.

Latest stories