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Designer Kristin Juszczyk Scores NFL Licensing Deal After Her Custom Chiefs Coat for Taylor Swift Goes Viral

Kristin has become the breakout designer of the NFL season thanks to her megawatt clientele, which also includes Brittany Mahomes and Olivia Culpo

<p>Kristin Juszczyk/Instagram; Ed Zurga/AP</p> Kristin Juszczyk scores NFL licensing deal after making Taylor Swift

Kristin Juszczyk/Instagram; Ed Zurga/AP

Kristin Juszczyk scores NFL licensing deal after making Taylor Swift's viral Kansas City Chiefs coat

Kristin Juszczyk just scored big time.

Since going viral on social media for hand-making Taylor Swift’s Kansas City Chiefs coat — which the singer wore to support her boyfriend Travis Kelce as his team beat the Miami Dolphins on Jan. 13 — Juszczyk has been in high demand. And, as of Tuesday, she just booked one of her biggest collaborations yet: the National Football League.

Sportico reported that the designer, 32, who’s married to San Francisco 49ers player Kyle Juszczyk, has been granted a license to use the NFL’s logos on her clothing, including men's and women's apparel. However, the football organization did not disclose any other details of the partnership, including the financials of the deal.

Related: Taylor Swift Bundles Up in '87' Puffer Coat to Cheer Travis Kelce at Frigid Chiefs-Dolphins Game: See Her Chic Outfit!

The business move is definitely going to open doors for Kristin, who’s already racked up an impressive roster of celebrity clients (Brittany Mahomes, Olivia Culpo, Taylor Lautner) since stepping away from her 2018 clothing brand Origin. The opportunity even comes at fortuitous timing with the 58th Super Bowl right around the corner.

On Feb. 11, the Kansas City Chiefs and the San Francisco 49ers will go head to head for the Vince Lombardi Trophy in Las Vegas.

Because of this, we might see Mahomes (whose husband is Chiefs quarterback Patrick Mahomes) and Culpo (who’s engaged to 49ers running back Christian McCaffrey) show up in new Juszczyk-made swag. And, if Swift can make it from her Eras Tour show in Tokyo to the desert in 24 hours, we might even see her in another custom look too!

<p>Olivia Culpo/Instagram</p> Olivia Culpo wears custom San Francisco 49ers jacket by Kristin Juszczyk

Olivia Culpo/Instagram

Olivia Culpo wears custom San Francisco 49ers jacket by Kristin Juszczyk

Related: Taylor Lautner Rocks Custom Lions Jacket Made by 'Mastermind' Designer Behind Taylor Swift's Chiefs Puffer

The Juszczyks have yet to confirm the news themselves, but we guarantee Kyle will be over the moon.

After his wife’s designs started making the rounds on social media, the football player, 32, began celebrating her success on social media.

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Related: Olivia Culpo Wears Custom 49ers Bustier by Same Designer as Taylor Swift's Red Chiefs Puffer

In a quoted tweet on X (formerly Twitter) of a video of Swift arriving at the game in the jacket, he wrote, “Arriving in her jacket made by Kristin Juszczyk.” In another quote tweet, he wrote, “She’s an absolute star!”

One day before the announcement, he reposted a video of Kristin making her own 49ers puffer coat, stitched with the words “Super Bowl bound” inside the sleeve cuffs, and captioned his Instagram Story: “Your best when your best is needed [sic] .” 

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