Drake replies with 10 Things I Hate About You to Kendrick Lamar's 'scam artist' barb in Euphoria diss track

Drake has responded to Kendrick Lamar's latest diss song with a clip from the 1990s romcom 10 Things I Hate About You as the rift between the two star rappers scales new heights.

For years both Drake, the world's most-streamed hip-hop artist in the world, and Lamar, whose fourth album, Damn, won a Pulitzer prize, have been exchanging thinly veiled remarks.

But lately their exchanges have become less subtle and more personal as they have increasingly used diss tracks to escalate their antipathy towards each other.

Euphoria, Lamar's latest song, a six-minute track released on Tuesday, alludes to Drake's executive producing role in the HBO series of the same name starring Zendaya and Sydney Sweeney.

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In April, Drake had released the diss track Push Ups, in which he mocked Lamar's collaborations with the singer Taylor Swift and the pop group Maroon 5.

He soon followed that song with Taylor Made Freestyle, another opus in which Drake calls Lamar a coward for failing to respond to his track. That, however, stirred controversy as it used an AI generated voice of Tupac Shakur.

In one of Euphoria's most brutal moments, Lamar says of Drake: "You'rе not a rap artist, you a scam artist with the hopes of being accеpted".

He also calls him a "master manipulator and habitual liar", before quipping: "But don't tell no lie about me and I won't tell truths 'bout you".

Lamar leaves no doubts about his feelings towards Drake.

"I hate the way that you walk, the way that you talk, I hate the way that you dress," he sings.

Drake retaliated quickly, this time uploading an Instagram story featuring a scene from the romcom 10 Things I Hate About You.

In the scene the character Kat Stratford, played by Julia Stiles, lists all the reasons she despises her bad boy love interest Patrick Verona, played by Heath Ledger.

She ends her poem by saying: "I hate the way I don't hate you.

"Not even close, not even a little bit."

It's unclear whether Drake was aware of the emotional ending when he uploaded the scene.