Dwayne Johnson and Dany Garcia’s Seven Bucks Signs Disney First Look Deal to Develop Theatrical and Streaming Films (EXCLUSIVE)
The Rock is moving to the Magic Kingdom.
Seven Bucks Productions, the film and TV content label founded by Dwayne Johnson and Dany Garcia, has signed a first-look deal with The Walt Disney Company to develop films for theatrical and streaming, Variety has learned exclusively.
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The projects will be possible vehicles for Johnson to star in and, interestingly, the deal is not strictly limited to filmed content. While details weren’t immediately disclosed, Variety has learned the multi-year agreement will also give Seven Bucks a chance to collaborate across all Disney divisions.
As you may have heard, Disney operates a parks business, a direct-to-consumer sports service and a line of family cruises. You want to see Johnson’s smirking face on the Jungle Cruise ride then stop off for a Dole Whip infused with Teremana tequila? What about a Rock-branded bootcamp class to tone up your dad bod while the kids hit the waterslide on Disney’s Titan liner? The possibilities could be endless in the context of the deal.
Seven Bucks has been studio agnostic for the majority of its 12 year run but has enjoyed a long-standing relationship with Disney. Highlights include the previously mentioned film adaptation of
“Jungle Cruise” starring Johnson and Emily Blunt, and two seasons of “Behind the Attraction” for Disney+.
In November, Johnson will reprise his role as demigod Maui in “Moana 2,” the sequel to the Oscar-nominated 2016 animated film. The latest trailer for the film broke all previous records for Disney animation trailers when it amassed 178 million views in just 24 hours. A live action version of “Moana” is set for a summer 2026 release.
Disney’s ESPN is also a broadcast partner for the UFL, the pro football league owned in part by Johnson, Garcia, and Gerry Cardinale’s RedBird Capital Partners.
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