Dwyane Wade Fronts New Versace Underwear Campaign
Dwyane Wade posed for a series of photos for Versace’s latest underwear campaign. Shot by photographer Tim El Kaïmin, the images released on Friday highlight Wade’s athletic physique and presence while showcasing the brand’s intimate pieces.
The Italian fashion house’s new underwear collection introduces a design update to a range of briefs and trunks, particularly in the waistband, which now features a reimagined Greca border. This updated design aligns with the House’s latest graphic iteration, integrating the Medusa logo, a signature element of Versace’s identity.
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Wade was dressed by stylist Jason Bolden, his longtime collaborator, who also works with Yara Shahidi, Stephen Curry and Michael B. Jordan. In the series of images, he is seen lifting his shirt to reveal the new waistband design and looking down in another image, emphasizing the detail and fit of the Versace briefs.
In January, Wade launched his second eyewear collaboration with Versace, which he also starred in the campaign for. This collaboration marked exactly one year since his first eyewear campaign and becoming a brand ambassador for the iconic fashion house.
Wade’s love for Versace extends beyond the lens. At this year’s Met Gala, themed “Sleeping Beauty: Reawakening Fashion,” Wade wore a lilac Atelier Versace ensemble, complemented by a crisp white V-neck shirt and sleek black shoes.
Dwyane Wade Stars in New Versace Underwear Campaign [PHOTOS]
Wade has a long relationship with the fashion industry. In 2012, he launched his annual A Night on the RunWade event, which raises funds to benefit the Wade Family Foundation. The event features a runway show with Miami Heat players modeling looks from Aventura Mall retailers such as Bloomingdale’s, Designer Eyes, Kids Atelier and more.
Launch Gallery: Dwyane Wade Stars in New Versace Underwear Campaign [PHOTOS]
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