Euros providing welcome boost, say pub landlords
Pub landlords in Cornwall are welcoming the boost in custom the Euro 2024 tournament is providing.
It comes as many pubs have struggled to stay in business with high energy bills and the cost-of-living crisis.
The British Beer and Pub Association has estimated there will be 4-5 million additional pints consumed during the tournament, which would be worth an extra £19m-£24m in sales.
Steve Jemmett, the landlord of The Elliot Arms in St Germans, said "It obviously increases business for us. It just gives people a reason to come out of the house."
Venues that choose to show the football are predicting an increase in trade particularly with the England versus Denmark match which starts at 17:00 BST.
Lloyd Halliday the landlord at The Halfway House pub in Polbathic said: "The five o'clock games are going to be the ones that we benefit from.
"People like watching it together, they feel they're supporting the pub at the same time, that's good isn't it?"
At the Finnygook Inn at Crafthole Dylan Greenwood said it was the restaurant side of the business that generated business.
"The bar can fluctuate and in the middle of the week some people don't stay out as late, but definitely when the football is on it's definitely much, much busier," he said.
The Eliot Arms in St Germans has gone all out on bunting, balloons and other red and white ephemera.
The landlord Steve Jemmett said Sundays were usually quiet after 19:00 but this had changed with the England game against Serbia.
"We had 30, 40, 50 people staying back, to stay and watch the football, through to 10 o'clock," he said.
"With it being the European Championships the timings are perfect for us," he said.
