How Faraj Beading Innovates With Precision Technology
Founded by a passion for craftsmanship, Faraj Inc. began in the historic heart of Damascus, Syria, in 1920, and was brought to life under the skilled hands of Duraiah and Saleh Faraj. Spanning more than four generations, the company has evolved from a small family-owned business into a leader of pioneering techniques and quality in the textile industry — all from a state-of-the-art facility in New Jersey.
This history not only fuels the company’s dedication, but also enriches its capability to offer an array of embellishment techniques. From traditional Bonnaz and Soutache embroidery to cutting-edge laser cutting and a patented beading technique, Faraj Beading said it ensures every garment “is a masterpiece of detail and quality.”
More from WWD
Ashley Sargent Price Joins Left on Friday as Chief Creative Officer
Apple TV+ to Debut 'La Maison' Series About Two Rival Fashion Families
Neiman Marcus Cyber Attacker Looks to Sell Hacked Data of 'High Value Rich Targets!'
The company’s patented Faraj Beading technique allows for threadless, precise and computerized placement of beads, transforming ordinary garments while increasing durability and reducing weight. The technology not only sets the company apart in the industry, but supports American jobs, keeping the company’s production local and ethical.
It’s because of these capabilities that the company is seeing increased demand for its services.
Zachary Faraj said while the COVID-19 pandemic put a halt to social gatherings and dressing up, “we were hopeful and prepared for the return.” Faraj said post-pandemic, people were tired of sitting at home for months on end and their return was greater than anticipated. “The demand for our services, especially our patented beading technique, has grown,” he said. “As social activities resume and people start attending parties, gatherings, and events again, there’s a greater opportunity and desire to dress up.”
[To read a related article about Faraj Beading, CLICK HERE.]
Faraj said embellished apparel stands out while making a statement, which makes it ideal for social occasions where people want to impress. He also said there is a surge in demand for more sustainable and eco-friendly techniques as well as for digital printing, textured surfaces and handcrafted embellishments.
“As people increasingly value the artistry and individuality of handmade textiles and surface design, we step in to offer a unique artisanal quality,” Faraj said. “Our expertise lies in providing elaborate and affordable nontraditional beading shapes and designs for garments and home decor, adding a touch of sophistication and creativity to every piece.”
When asked about the benefits of the company’s innovation and what differentiates it from others in the market, Faraj said the technology offers increased efficiency and speed. The company’s patented process can bead an entire garment in seconds. “It is also threadless and stretchable,” he said. “Because our beading is threadless this makes it perfect for any stretchy fabrics. No threads also remove those unsightly threads that show through nude or see-through fabrics ruining the entire look.”
Faraj also noted that the precision beading process “begins with a computerized design, because of that each and every single bead is placed with utmost precision and perfection.” The process also makes garments washable. And it is lightweight, he said, adding that “you can say goodbye to heavy and uncomfortable beaded garments. Our beading is 70 percent lighter than traditional glass beads.”
The beading process also empowers designers. Faraj said the beads do not have to connect and can be spread out across anywhere on the fabric, “allowing for phenomenal designing flexibility. Unlike before, this gives designers an endless amount of freedom.”
It’s due to this creative flexibility that top retailers and brands work with Faraj Inc. The company’s list of current and former clients includes Calvin Klein, Jessica Howard, HSN and QVC, among others. Faraj Inc. also partners with emerging designers and brands.
And the company’s large-scale production allows Faraj Inc. to team up with big brands such as TJ Maxx, Marshalls, Kohl’s, Burlington, Ross Stores and JCPenney, who “specialize in offering stylish items at affordable prices, making fashion accessible to a wide audience,” Faraj said, adding that the company also caters to high end luxury designers “who are looking to create that one out-of-this world phenomenal piece and with designers who are budget-friendly and want to add originality and quality to their garments.”
As the company moves forward under Rommy Faraj, it has a clear vision. The company will continue to aim to set the benchmark for excellence in fabric embellishment, combining its heritage with innovative approaches to meet contemporary needs. “Our commitment to craftsmanship, quality and innovation is not just about maintaining standards but about setting them,” Faraj said.
Best of WWD
