The Fenty Boys Got Their First Big Fashion Campaign
Photo: Carrie Mae Weems/Courtesy of Bottega Veneta
Most dads celebrate Father's Day with a nice dinner. A$AP Rocky, however, went a bit grander for the special day. (And we'd expect nothing less from the father of Rihanna's children.) He immortalized his parenthood in Bottega Veneta's latest campaign, "Portraits of Fatherhood," which the brand unveiled, rather fittingly, on the holiday.
Lensed by Carrie Mae Weems, the black and white campaign images spotlight the rapper embracing and interacting with his two young sons RZA and Riot Rose — their first fashion campaign! — in a casual living room setting. The family wears Creative Director Matthieu Blazy's latest designs, including the children in white onesies embroidered with "Best Dad."
Photo: Carrie Mae Weems/Courtesy of Bottega Veneta
"I don't think there are many people in my culture who advocate for fatherhood and parenthood," the rapper said in a statement. "This player persona is very pushed. When you think about a rapper, you think about adolescence, about the single bachelor lifestyle. When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as a one-woman man, as a family man. It is about what completes my life now: being present as a partner and a parent."
Blazy said of the campaign: "I am honored that [Weems] has brought her lens and vision to this project with Rocky, exploring fatherhood and what it means today. The images show the realness of Rocky as a father and as a man beyond the public figure. What strikes me first and foremost in the pictures is their intimacy."
Photo: Carrie Mae Weems/Courtesy of Bottega Veneta
Accompanying the photos is a Weems-directed short film with music composed by A$AP Rocky. "Portraits of Fatherhood" also serves as the official announcement that A$AP Rocky is Bottega Veneta's newest brand ambassador. It should come as no surprise: Beyond starring in past campaigns, the musician has been routinely wearing the Italian luxury house off-duty over the past year.
Photo: Carrie Mae Weems/Courtesy of Bottega Veneta
As for RZA and Riot Rose, with a luxury campaign under their belts (onesies?) and two style icons as parents, surely it's inevitable that they will become the next fashion nepo babies (literally) to watch.
