‘Fool Me Once’ Debuts At No. 1 On Nielsen Streaming Chart Amid Much-Needed Boom In Original Content
The drought is over — or at least, it seems to be ending.
After a slow few months for streaming originals (with the exception of Amazon’s Reacher), several managed to crack Nielsen’s overall Top 10 for the week of January 8 to 14.
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The top title this week was Netflix’s Fool Me Once with nearly 2.4B viewing minutes. No surprise there, since the series cracked the streamer’s own most popular list this week. This looks to be the first of many weeks in the Nielsen Top 10 for the show.
Of course, Reacher was still around. This week, the series took No. 3 with just over 1B minutes viewed. With the Season 2 finale approaching in the next measurement period, this seems to be another title that will stick around for a bit.
In its second week on Netflix, The Brothers Sun made it onto the Top 10 at No. 6, raking in 960M minutes viewed across eight episodes.
Other streaming originals on the list were Kevin Hart’s Netflix movie Lift, as well as Marvel’s Echo.
Disney previously touted that the latest MCU series debuted as the No. 1 series on Disney+ and Hulu, with all five episodes becoming available on Tuesday during this measurement period. This is certainly a strong showing for the series, though it’s worth nothing that releasing all five at once would have put Echo at an advantage when it came to viewing in its premiere week. Viewing for Marvel streaming series, when just one or two episodes debut, usually sit somewhere between 300M-500M viewing minutes, as was the case with Secret Invasion.
Another interesting entrant on the overall chart was Loudermilk, a dramedy series that first premiered in 2017 on the AT&T Audience Network. Hailing from Sony, the series got a very significant boost in viewership from debuting on Netflix during this interval. It came in at No. 8 with 846M viewing minutes.
This is just another example of the power of Netflix when it comes to boosting the profile of shows. This one is a bit of a different ballgame than some of the HBO series we’ve seen light up on Netflix, since the AT&T Audience Network had a much smaller footprint. However, it’s really becoming clear that Netflix can do for a series what basically no other streamer can.
The rest of the list was populated with the usual acquired series like Bluey, Young Sheldon, and Grey’s Anatomy.
Here is the full Top 10, with streaming service, title, number of episodes (“1″=feature film) and minutes of viewing:
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