Genshin, Honkai dev miHoYo bringing HoYo FEST to SEA

HoYo FEST (Image: miHoYo)
HoYo FEST (Image: miHoYo)

The developer and publisher of hit online games like Genshin Impact and Honkai Impact 3rd is bringing its HoYo FEST to Southeast Asia.

In a statement on Tuesday (26 October), Shanghai-based miHoYo announced that HoYo FEST would be held in Singapore, Philippines, Malaysia, Thailand, Indonesia and Vietnam (though the Vietnamese location will be announced later).

HoYo FEST, an annual celebration held for the players, will include many offline events such as collaboration cafes, with themes after miHoYo games Genshin Impact, Honkai Impact 3rd and Tears of Themis.

The cafes will have special set menus, as well as pop-up stores with exclusive merchandise such as badges, pins and figurines.

Guests at the cafes can also get a mystery gift box by ordering collaboration combos or spending a certain amount of money.

Given the current situation in Southeast Asia, however, miHoYo is encouraging takeouts and deliveries for the health and safety of patrons.

Those who order takeout or delivery will receive a printed tote bag and cup sleeve, miHoYo said, adding that gifts and merchandise would be distributed by staff at the collaboration cafes.

Patrons who intend to dine in will have to adhere to local authorities' safety regulations, miHoYo added.

For example, in Singapore, customers will have to show their vaccination status before entering the restaurant.

The schedule and locations for HoYo FEST are as follows:

Honkai Impact 3rd: 5 to 16 November

Tears of Themis: 19 to 30 November

Genshin Impact: 3 to 14 December


Singapore: Aniplus Cafe

8 Raffles Avenue,

#01-13C Annexe The Esplanade Mall, Singapore 039802

Malaysia: my Burger Lab


No.6, Jalan Cochrane, Seksyen 90, 55100 Kuala Lumpur

Thailand: NANA Coffee Roasters Ari

445/8 Pradit Manutham Road, Wang Thonglang,

Bangkok 10310 Thailand

Philippines: Moon Rabbit Café + Restaurant

2 Ledesma Street, San Juan City,

Metro Manila, Philippines

Indonesia: Warung Koffie Batavia

Grand Indonesia Mall, West Mall,

Lantai 5, Jl. M. H. Thamrin No. 1, Thamrin, Jakarta

Vietnam: To Be Announced

More information can be found on the official HoYo FEST site.

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