This infographic shows 5 science-backed reasons our brains are wired to respond to visual marketing

Aashna Ramchandani

We are all visual thinkers

Have you ever wondered why a silent movie compels you despite the lack of verbal dialogue? How many times have you pondered over non-verbal commune and its effectiveness?

We are all visual thinkers.

90% of information that comes to the brain is visual, which is processed 60,000x faster than text.

Visual content conveys valuable information in an engaging and easy-to-digest format.

With the human attention span reduced to 8 seconds, which is shorter than that of a goldfish (9 seconds), generating high-quality visual content becomes pivotal.

Also read: This infographic shows why you need influencer marketing to build awareness about your brand

With the ever-increasing popularity of social media platforms such as Pinterest, Instagram, Snapchat & Tumblr, visual content marketing is a trend that is here to stay.

The benefits of using visual content are:

  • Fast and easy to consume
  • Higher recall value
  • Brand awareness
  • Enhances emotions and attitudes

Hence it is best to let your visual content speak for itself.

With 71% of marketers now using visual content, there’s a good chance your competitors are using it too.

To know more about the power of visual marketing, take a look at the infographic created by iScribblers, backed by 5 scientific reasons why people are wired to respond to visual marketing.

 

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