Irina Shayk Channels the ‘Model off Duty’ Look in Good American’s Campaign for 90s-inspired Good Denim Collection
Irina Shayk brought a new type of model energy to the latest campaign for Good American’s Good Denim collection. The Khloé Kardashian and Emma Grede co-founded clothing brand collaborated with Shayk on a series of images featuring new designs in time for the summer season. Pieces from the collection are available on Good American’s official website.
Shayk’s look for the campaign is described by Good American as “model off duty.” The collection features premium denim pieces styled with versatile wardrobe essentials, ideal for elevating summer style even in the most casual settings.
More from WWD
TRC Debuts Futurewear, the Future of Workwear, at Pitti Uomo
Denimwear Brand Gas Turns 40, Preps Big Comeback at Pitti Uomo
Inspired by the ’90s, the collection sees Shayk fashioning a variety of pieces, including a striped button-down shirt, shape sculpting Scuba Bodysuits, and the Good ‘90s Relaxed and Good ‘90s Carpenter denim fits.
Other pieces in the collection include a denim corset maxi dress, straight jeans and denim jacket among other styles. There’s even a nod to the recent resurgence of the vest trend with the inclusion of a denim vest among summer-inspired pieces.
“Denim has always been a staple in my wardrobe,” Shayk said, in reference to the campaign.
“You can never go wrong with a great pair of jeans. Right now, I’m really into the oversized denim-on-denim look. Good American jeans not only look cool but also fit really well and are super-comfortable.”
In 2024, Good American expanded their roster of campaign collaborators. Last May, WNBA star Angel Reese starred in Good American’s Long Inseam Denim collection, a series of denim looks ideal for tall women.
The series of images featuring Reese were largely inspired by her own professional basketball journey. It’s a similar trend captured in the campaign images featuring Shayk, which feature the model in a cityscape, off-duty environment.
Irina Shayk Models Double Denim Looks & More in Good American’s Good Denim Campaign [PHOTOS]
Good American launched in 2016 and began with denim pieces before expanding. The Los Angeles-based brand serviced customers online until Kardashian and Grede celebrated the opening of their first store at Westfield Century City Mall in Los Angeles in June 2023.
Below, see more photos of Irina Shayk’s Good American campaign
Launch Gallery: Irina Shayk Brings Models Double Denim Looks & More in Good American's Good Denim Campaign [PHOTOS]
Best of WWD
