Israel’s Broadcaster Reshet 13 Signs Deal with AI Platform Deepdub to Deliver Local News Content in Different Languages (EXCLUSIVE)
Reshet 13, one of Israel’s leading broadcasters, has signed a pact with Deepdub, an AI-based dubbing platform, to deliver news items in different languages, starting with Spanish and English.
The partnership will allow Reshet 13 to expand the network’s audience reach and impact globally. The content will be uploaded on Reshet’s newly-created YouTube FAST channel.
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“Reshet’s groundbreaking collaboration with Deepdub Go Platform marks a significant milestone,” said Deepdub CEO Ofir Krakowski. The executive said it “enables Reshet to rapidly deliver its news content globally, ensuring it resonates deeply and authentically far beyond what auto-generated subtitles can offer.” Ultimately, it will also make Reshet 13’s news content “accessible to a worldwide audience like never before,” Krakowski added.
Reshet CEO Emiliano Calemzuk said the “amazing new technology expands our potential worldwide news audience and, for the very first time, enables us to create an engaging, immersive viewer experience that can be released quickly and efficiently in multiple major languages.”
Calemzuk, who previously worked at Fox Television Studios and Shine Americas, said the broadcaster will also be launching a “startup program in Israel by the end of the year to foster further innovation.”
Deepdub’s proprietary AI technology has been used by U.S. studios on dozens of film and TV projects, including shows currently streaming Hulu, Pluto, topic and MHz, among others. The advisory board features prominent media executives including Kevin Reilly, former CCO at HBO Max and president of TNT, TBS and truTV, and Emiliano Calemzuk, the former president of Fox Television Studio.
Reshet is home to hit shows such as “Big Brother,” “Got Talent” and local drama “Red Skies.”
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