K-Pop Festival KCON L.A. To Air Live Concert Event on The CW Later This Month, Featuring Zerobaseone and Others

K-pop stars including Zerobaseone, NCT 127, Stayc, Jeon Somi, Zico and I-Land 2 are among the acts set to perform at the KCON L.A. 2024 mainstage, which will be broadcast live for the first time on The CW later this month. The KCON LA 2024 live telecast will air on Sunday, July 28 at 8 p.m. ET.

According to producer CJ ENM, this reps the first time a K-pop performance special has been broadcast live in primetime on national television in the United States, which the producer touted as “a testament to the genre’s explosive global growth and the unwavering dedication of its fans.” The airing is part of a license deal between CJ ENM and The CW.

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KCON, a festival devoted to all things K-Pop and its fans, takes place from July 26 to July 28 at the Los Angeles Convention Center and Crypto.com Arena. The three-day event features fan activities, live performance and nightly concerts promoted under the banner “M Countdown,” which is a popular weekly South Korean live music show run on CJ ENM’s music channel Mnet.

KCON LA first launched in 2012. KCON has also held events in Hong Kong, Japan and soon in Germany (in September).

“We are beyond excited to partner with The CW to bring the electrifying ‘M Countdown’ at KCON LA 2024 live to national primetime television,” said CJ ENM head of music entertainment Harry H.K. Shin, in a statement. “This historic broadcast is a testament to the incredible community of K-pop fans who have made these groups global sensations.”

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