Kathryn Louise Burn furious over being sexualised by ‘Apprentice’ fans

Kathryn Louise Burn has hit out at being sexualised when she appeared on ‘The Apprentice’.

The 31-year-old entrepreneur, who was on the BBC show in 2022, slammed some TV fans’ objectification of the show’s female candidates, accusing the viewers of focusing on what the women “look like rather than their capabilities and achievements”.

Kathryn captioned a video posted to Instagram that showed her talking as articles on females from newspapers flashed up behind her: “‘She looks like a trolly dolly air head. She should dress more like a man for business and not flaunt her body’… yep this was a comment about me when my photo was released 2 years ago for @apprenticeuk.

"I am SICK of seeing the same articles come out every single year when candidates are announced –º concentrating on what they (usually the women) look like, rather than their capabilities and achievements. And, the comments that follow off the back of these articles.

"One of the most disappointing things is that these articles are all written by women too. What are you thoughts on this? Should women dress a certain way if they want to be taken seriously in business?”

Kathryn also used her Instagram clip to highlight an article from one tabloid newspaper that included a photo of her in a swimsuit, which she branded “outrageous”.

She also highlighted the hateful comments she received as a result of the article.

Kathryn went on: “I see the same articles come out every single year that ‘The Apprentice’ candidates are announced. Now I remember when I was announced on the show two years ago, my photo in a bikini was on the front cover of The Sun.

"Now this was just a photo that was just on my social media, someone had gone on there, taken that photo and plastered it on the front page of The Sun newspaper. Now the comments that I was met with for this photo were outrageous.

"I was called dumb, I had no business acumen, I was never going to get very far, I was there for fame, I looked like a Love Islander, there was no way I was going to do well, I was thick – all of these comments just because of this one photo."

"How ridiculous and how archaic and outdated is this attitude?”