Lana Del Rey Is Kim Kardashian's Valentine in Sexy SKIMS Lingerie Campaign: See the Glam Photos!

The singer models pieces from the SKIMS Valentines Shop, out Jan. 23

Lana Del Rey is a SKIMS girl now.

On Thursday, the “Say Yes to Heaven” singer, 38, was announced as the new face of Kim Kardashian's brand and its Valentine’s Day shop, available Jan. 23 for $16-$124.

“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey shared in a press release. “Their collection is so pretty and dreamy, which made collaborating with [photographer] Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”

Related: 'White Lotus' Actresses Beatrice Grannò and Simona Tabasco Star in SKIMS Valentine's Day Campaign

The sexy ad takes on the Old Hollywood and vintage Americana aesthetic the 11-time Grammy nominee is known for.

Del Rey wears some of her sexiest looks yet in SKIMS’ V-day lingerie made for the most romantic time of year.

In one photo, she wears a baby blue lace cutout bodysuit with gloves and bow barrettes (for an extra dose of coquette cuteness) while sitting in a velvet heart-shaped chocolate box big enough to fit Del Rey and her bombshell energy.

And if lingerie as bridalwear ever became official, we’d nominate Del Rey as its spokesperson because her black slip and matching lace veil is the ultimate “Gothic Bride” ensemble.

From the looks of the photoshoot, SKIMS’ Valentine’s Day collection will also feature cozy jammies, like the heart-patterned one worn by Del Rey.

"The SKIMS Valentine’s Shop expands its offering to over 29 limited-edition collections of intimates, sleep sets, loungewear and more, with a style for every body,” reads the release. 

The award-winning artist joins a growing list of musicians, models, actors — and Kardashian’s own sisters — partnering with the brand.

Related: Kim Kardashian Models SKIMS Valentine's Day Collection in Sultry Selfies on Instagram 

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Last year, Kardashian, 43, tapped the White Lotus actors, and real-life best friends, Beatrice Grannò and Simona Tabasco as her muses, and in 2021, she called Kendall Jenner, 28, and Kylie Jenner, 26 for a red-hot shoot that had the three siblings looking like triplets.

The sky has seriously been the limit for the reality television star and her fashion empire, which signed on with the NBA and WNBA last fall (a.k.a. becoming the organizations’ official underwear sponsor) and expanding its celebrity portfolio with stars like Nelly Furtado, Cardi B, Kim Cattrall and Patrick and Brittany Mahomes.

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