Lattice80 Founder dropped as brand ambassador for Singapore Tourism Board

Lattice80 launches crypto hub, winds up its fintech hub in Singapore

The move comes after e27 reported unpaid rental payments led to a fallout between Lattice80 and landlord

Joe Seunghyun Cho, the Chairman of Marvelstone Group and the Founder of Lattice80, has been dropped as a brand ambassador for the Singapore Tourism Board’s (STB) ‘Passion Made Possible’ campaign, according to MumbrellaAsia.

The decision comes about a month after e27 reported that a recent Lattice80 relocation was the result of unpaid rental payments between the fintech hub and the landlord Hong Leong Group.

Lim Shoo Ling, the Director of Brand for STB, told Mumbrella the agency is focussing on other personalities pending resolution of the rental payments issue.

The Monetary Authority of Singapore was forced to step in as a mediator. During the Fintech Festival in November the country’s central bank announced it was taking over the location and rebranding it as 80RR.

The mediation led to an emergency stay on tenant eviction proceedings that bought the startups an extra three-months to figure out their next place of work. Tenants will have until the end of February to either move or pay a new (higher) rate to stay in 80RR.

Also read: Row over rental payments leads to fallout between Marvelstone and Hong Leong

As a brand ambassador, Cho was featured in a promotional video and was quoted as saying, “To me, Singapore is still a young country. We’re building Singapore’s story together”. It came in the context of promoting Singapore as a city to build an idea, business or career that is looking towards the future. Here is the video:

For its part, Lattice80 continues to chug along. Last week, e27 reported the firm had partnered with the IOTA Foundation (out of Germany), to open an IoT hub in Singapore.

Also Read: China needs its own #MeToo

In October, the company announced plans for an artificial intelligence hub in Singapore similar to its fintech centre.

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