Louis Vuitton unveils further details about forthcoming fragrance collection
Louis Vuitton has revealed further details about its soon-to-be released set of seven fragrances, titled "Les Parfums", which will hit stores from September 1 this year.
The collection of seven women's scents, which will be distributed via approximately 200 Louis Vuitton stores, puts an end to the brand's 90-year hiatus on perfume manufacture, marking its first fragrance release since the 1920s.
The seven frangrances -- created by in-house master perfumer Jacques Cavallier-Belletrud, and titled "Rose des Vents", "Turbulences", "Dans La Peau", "Apogée", "Contre Moi", "Matière Noire", and "Mille Feux" -- will be sold in in 200- and 100-ml sizes, priced at $240 and $350.
A travel box with four 7.5-ml cartridges for $240 and a box of seven 10-ml miniatures for $240 will also be available, in addition to a special-edition mini trunk created by Louis Vuitton to hold three fragrances, which will retail at $4,900.
The advertising campaign for the perfumes will star French actress Léa Seydoux (via WWD).
