Malaysia’s food delivery startup SmartBite welcomes latest strategic investors
SmartBite sees investments from Marna Capital, Rhombus Food Holdings, Noodles Digital and a private angel investor
Malaysia-based food delivery service for working professionals, SmartBite, has recently welcomed their latest financiers, with a signing ceremony officiated the investments from Marna Capital, Rhombus Food Holdings, Noodles Digital and a private angel investor.
The SmartBite model aims to make it convenient for working professionals to get lunch from their favourite restaurants which are selected based on its quality, variety and proximity.
On a daily basis, consumers will receive the menu via SMS and they’re required to respond with A, B, C or D selections by 11am to have their lunch delivered between 12-12.45pm at their office.
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Apart from focusing on the lunch market for working professionals in Kuala Lumpur, SmartBite plans to also cater for breakfast, snacks and take-home dinners for their working class patrons.
With its technology platform the startup also aims to penetrate the Southeast Asia market within five years. Currently SmartBite’s long list of restaurants include Rama V, Dancing Fish, Wondermama, Library, Dotty’s and Boulevard KLCC.
“We are constantly looking out for an enhanced business model in the food delivery sector that would benefit the public and it’s also notable that the food industry is quite stable. SmartBite fell right in place; the city has around 1.2 million white and pink collared workers with busy schedules. They would welcome the fact that affordable and fresh meals can be delivered to them on time,” said Azrul Reza Aziz, Chief Operations Officer of Marna Capital, in a press statement.
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Founded by Carlo Cappelletti and Gabriele Fadda, The company began its operations early this year, and currently caters to consumers within Kuala Lumpur.
Marna Capital began its ventures in 2012, providing capital funding and capitalising on innovative trends in four key areas: Media & Entertainment, ICT, Hospitality & Wellness and Healthcare.
Rhombus Food Holdings own several notable F&B brands including Rama V, Wondermama and Dancing Fish.
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