Former Head of Grabcar Malaysia, Shi-Ying, has been appointed to lead and manage Slurp!’s strategy and partnerships

Malaysia-based startup Slurp! has raised RM 2.5 million (US$580,000) in Series A round led by Axiata Digital Innovation Fund (ADIF), a regional fund that has made investments in several notable Southeast Asian startups, including O2O platform Fave, virtual assistant outsourcer Supahands and cloud-based reservations platform Softinn.

Slurp! will use the newly-raised financing to accelerate product sales and marketing, grow its current team as well as explore regional markets for potential expansion in 2018.

In addition to the new funding round, Former Head of Grabcar Malaysia, Shi-Ying, has been appointed as Slurp!’s Director of Strategy and Partnership. Shi-Ying will help to expand Slurp!’s presence locally and regionally.

Developed by SaaS builder company Silent Mode Sdn. Bhd, Slurp! aims to help F&B retailers manage their outlets more efficiently using a cloud-based restaurant POS and CRM system — similar to the solutions provided by Zomato, Petoo, and FoodZaps. This enables food outlets to be managed remotely and also via mobile phones.

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“Our dashboard and analytics enable them to make marketing decisions based on the data available. Our system is able to identify best-selling items by quantity and revenue and this enables F&B retailers to decide on whether to promote these specific menu items to drive more in store traffic,” said Reza Razali,, CEO and Co-founder of Slurp!

Razali said its inventory system allows restaurants to update the quantity of each food item in real time. Slurp! also offers other features such as a waiter app that helps cut down on waiter serving times.

Slurp!’ has deployed its POS system to over 500 outlets in Malaysia, to date. It plans to double that figure by the end of the year.

Going forward, Slurp! wants to make its inventory management system more efficient. It is also working on API feature to onboard new merchants quicker.

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Image Credit: Slurp!

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