MIPTV Organizers In Advanced Talks To Relocate Market From Cannes & Launch MIP London In 2025

Stewart Clarke

8 February 2024 at 9:00 am·3-min read

EXCLUSIVE: The organizers of MIPTV are in advanced talks over setting up a new event, MIP London, in 2025, Deadline can reveal.

The move would bring the curtain down on MIPTV in Cannes following the upcoming 2024 edition, which goes ahead as planned.

More from Deadline

2024 Awards Season Calendar - Dates For Oscars, Guilds, Tonys & More
'The Zone Of Interest': Read The Screenplay For Jonathan Glazer's Searing Holocaust Drama About Humans' Capacity For Evil
Meta Shuttering Another London Base: Facebook Parent Company Scales Back Again At Its Biggest International Outpost

MIPTV and its larger sibling Mipcom, which will continue to run in Cannes in October, are operated by RX France, which Deadline understands has been holding top-level talks with stakeholders about setting up in London, creating a new market aligned with the London TV Screenings in February.

MIPTV has long been a fixture in the diaries of international TV folk. The industry traditionally descended on Cannes for springtime deal-making, lunches and hobnobbing. However, it has been in the eye of a perfect post-Covid storm, with industry belt-tightening and successful new events forcing the event’s organizers to take stock.

The move to London would be part of RX France’s long-term plans for its TV events. It has not made a final call on the London move, but plans are understood to be well-developed and advanced. MIPTV has existed for more than six decades and been in Cannes since 1965, making this, potentially, end of an era stuff.

Multiple sources confirmed the MIP shakeup and talks about a London relocation. RX France would not be drawn, but issued a statement to Deadline: “We are always looking to evolve our markets to meet the global industry’s needs. At present RX France has no announcements to make regarding new or existing markets. We are committed to delivering stellar editions of MIPTV this April and Mipcom this October in Cannes, France in 2024 and have announced that MipCancun will return for its 11th edition in November this year.”

Organizers have worked hard to reinvent MIPTV, leaning into coproduction, FAST, and other trends. With over 5,000 attendees from 80 countries last year and 2024 is tracking at similar levels, it remains the second largest industry event in international TV. It is still a draw, but this level of attendance is less than half of that of the market in its heyday. The discussions about a London move are a sign that RX France is getting onto the front foot in the face of an international TV business that is fast-changing.

The Content London event in November has enjoyed success with the international crowd, and March’s Series Mania in Lilles goes from strength to strength, putting yet more pressure on stretched travel and expenses budgets.

The London TV Screenings, meanwhile, has evolved from a boutique get-together to a full-fledged show-and-tell for the main international content companies. Created and organized by All3Media, Banijay, Fremantle and ITV Studios, there will be 29 distributors involved this year.

There isn’t an official market outside of the events each distributor puts on at the London TV Screenings, which was originally started as a means of capitalizing on the hundreds of buyers in the UK for the BBC Studios Showcase. A start-of-year market coinciding with and complementing the Screenings would bring even more buyers and sellers to town, making London in February a huge international TV shindig.

Any discussions around MIPTV, Cannes, and London will not have any impact on Mipcom in October, which remains the biggest international TV event of the year and a fixture in the calendar. The big distributors all have a major presence at the event, which annually attracts hundreds of U.S. execs as well.

The future of MIPTV has been debated in international circles for several years and swapping London for Cannes would change the whole cadence of the international biz. If 2024 is the last April outing for MIP in the south of France, it will be bittersweet for a lot of execs and many will be booking flights for the Cannes farewell.

Best of Deadline

INSIDER
After my husband and I stopped wearing our wedding rings, we tried polyamory. 3 years later, we're happily nonmonogamous.
My husband and I were monogamous before we got married. When we stopped wearing our wedding rings, we decided to try polyamory.
The Telegraph
Woman arrested after prison officer filmed allegedly having sex with inmate
A woman has been arrested after footage was widely circulated that appeared to show a prison officer having sex with an inmate.
The Telegraph
‘I’m not going to buy electric again – it’s the worst car I’ve ever had’
Ray Bestwick bought an electric car last May in the hope of hassle-free motoring.
Hello!
Amal Clooney, 46, is glowing in flirty floral dress as she walks hand in hand with George Clooney
George Clooney and his wife, Amal, were spotted in St Tropez this past week, and Amal made the most of the glorious sunshine with a flirty floral mini dress. See the pictures here...
Hello!
Elizabeth Hurley, 59, is a goddess in tiny string bikini
Elizabeth Hurley showed off her incredible physique in a yellow string bikini as she posed for Instagram – and the Gossip Girl actress, 59, looked better than ever. See photos.
Hello!
Michael Schumacher's heartbreaking health situation: reclusive life and everything we know
Formula One legend and former Ferrari driver Michael Schumacher, 55, has lived a reclusive life with his family away from the glare of the spotlight since his skiing accident in 2013…
SETHLUI.COM
Guan Huat Yong Tau Foo: 44-year-old YTF stall with super gao laksa broth & over 40 ingredients
The post Guan Huat Yong Tau Foo: 44-year-old YTF stall with super gao laksa broth & over 40 ingredients appeared first on SETHLUI.com.
INSIDER
Israel has never been impressed with its version of the $1 billion Patriot air defense system. Now it could offload up to 8 to Ukraine.
Ukraine has long coveted more of the $1 billion US-manufactured Patriot air defense systems.
The Daily Beast
Obama Rode to Biden’s Rescue—but Intervention Could Yet Come
On Friday afternoon, in the aftermath of President Joe Biden’s disastrous debate against Donald Trump, private murmurs and public calls for an “intervention” ricocheted through Democratic circles. But then a hold-up emerged.Some 17 hours after Biden botched his big debate moment, his former boss came to the rescue.For many high-ranking Democrats, a single tweet from former President Barack Obama appeared to nix any chance of the 44th president meeting with the 46th and urging him to drop out.Rea
INSIDER
Kamala Harris' camp is mad that Newsom and Whitmer are being floated as Biden replacements over the VP
Harris is seen by many as a natural potential successor to Biden. But an array of Democrats believe her middling approval ratings are a liability.
The Guardian
‘Sex in an LA spa was strangely wholesome, like an extension of the wellness experience’: This is how we do it in America
Rob used to be hyper-monogamous – but then he met Mikey and discovered a whole world of experimentation
SETHLUI.COM
Mr Egg Fried Rice: Tasty fried rice with massive portions, hidden among HDBs in Bishan
The post Mr Egg Fried Rice: Tasty fried rice with massive portions, hidden among HDBs in Bishan appeared first on SETHLUI.com.
The Telegraph
‘Trillion dollar trainwreck’: US super stealth fighter is eating the next generation
All of a sudden, the US Air Force is considering cancelling a multibillion-dollar effort to develop a new stealth fighter. Citing the high cost of the so-called “Next-Generation Air Dominance” programme and the competing demands of other projects, USAF leaders have warned they may have no choice but to cancel NGAD – and find other ways of winning control of the air in future wars.
BuzzFeed
This Guy Shared The One Thing His Date Said That Made Him Stand Up And Leave Immediately, And Now He's Wondering If He Was Too Harsh
"We started having the 'our past relationships' talk, and she told me about her high school and college boyfriends. Then, she admitted that she cheated on her college boyfriend..."
People
Lauren Sánchez Rocks an Itsy Bitsy Gold Bikini While Jet Skiing with Jeff Bezos
She and her fiancé have reportedly been in Greece for a few weeks
The Independent
A pair of siblings were stabbed and the sister’s dying words were that the killer was a man from Detroit. Thirty-four years later, he’s been arrested.
Pamela Sumpter, was raped and stabbed, and her brother John Sumpter was stabbed to death, at their Georgia home on July 15, 1990
Futurism
There's an Extremely Stupid Reason NASA Scientists Can't Study China's Amazing New Moon Rocks
Earlier this week, China's Chang'e 6 lunar probe landed in Inner Mongolia, delivering the first samples collected from the far side of the Moon. The mission has the international scientific community excited — the far side of the Moon, which permanently faces away from the Earth, remains a bit of a mystery. Only China has […]
CNN
The reason why NATO and Europe found Biden’s debate performance so alarming
Joe Biden’s performance at the CNN presidential debate against Donald Trump has raised concerns with US allies - particularly within NATO and Europe.
CNN
A year ago, she drank battery acid to escape life under the Taliban. Today, she has a message for other Afghan girls
Arzo survived a suicide attempt but now faces a new threat that could send her family – and millions like them – back to Afghanistan and a life that has become so intolerable for women and girls that some would rather die.
The Telegraph
Who are we playing? Jude Bellingham sparks fury after forgetting England’s next opponents
England star Jude Bellingham has sparked fury in Slovakia by saying he didn’t know who the Three Lions were playing against in the last 16.

Latest stories