Several new features introduced since its last fundraising round in July
The oversubscribed round was led by K2Global and existing investor, Indonesian conglomerate PT Media Nusantara Citra Tbk. (‘MNC Media Group’).
The fresh funds — which brings its total capital to US$57.5 million — will be used to further expand Paktor’s product portfolio into social entertainment arena.
“We see a strong shift in user behaviour within the consumption of interactive media entertainment on mobile platforms and will put the muscle behind Paktor’s strong Asian network and mobile expertise to expand into new business lines within social entertainment,” said Joseph Phua, CEO and Co-Founder of Paktor Group, in an official press release.
First launched in 2013, Asia’s Tinder-rival claims to have 20 million registered users (it last reported 13 million users in July). It also claims to be experiencing a 22x Year-on-Year revenue growth, and is now localised in 14 languages.
Paktor has introduced a slew of features since its last fundraising round. These include:
- Paktor Rewards, a loyalty program for returning users to earn Paktor credits for performing in-app actions such as continuous visits over seven consecutive days, having a complete user profile and swiping on at least 50 profiles within 24 hours;
- Paktor Questions, a feature where users can make guesses on another user’s profile to earn Paktor credits;
- One-Touch Gifts, a feature that allows users to send virtual gifts with one touch.
e27 has reached out to Phua for further details.
The post Paktor raises US$32.5M to boost social entertainment features appeared first on e27.