Rakuten acquires Fablic, a Japanese beauty, fashion and motorcycle flea market apps provider
Rakuten is currently planning to allow users to use their Rakuten member ID to log into FRIL, and implement point campaigns utilising Rakuten Super Points
Japan’s Internet services company Rakuten, Inc. announced that it has acquired a 100 per cent stake in Fablic, Inc., provider of FRIL, a beauty and fashion flea marketplace app and RIDE, a motorcycle flea marketplace app. The acquisition price is undisclosed.
With this acquisition, Rakuten plans to allow users to use their Rakuten member ID to log into FRIL, and implement point campaigns utilising Rakuten Super Points.
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Both FRIL and Rakuten’s C2C marketplace Rakuma has been enjoying strong growth since their launch. The combined monthly GMS of the two companies’ services already exceeds several billion yen, as at the end of July 2016.
The C2C e-commerce market continues to shift toward mobile services that make buying and selling simpler. Japan is also seeing an increase in popularity in C2C marketplace platforms that make it possible to buy and sell speedily and at predetermined prices, as well as a transition away from auction services that involve a bidding process.
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“By leveraging Rakuten’s expertise and user base and our unique resources as a key player in the development of Japan’s dynamic C2C market, we aim to improve the FRIL service offering for both new and existing users,” said Shota Horii, CEO of Fablic, in a press statement.
“We are already exploring ways to collaborate that will enable us to draw on the customer bases and respective strengths of both Fablic and the Rakuten ecosystem, enhancing usability and convenience for all users,” he added.
“With our leading position in e-commerce in Japan, the addition of Fablic to the Rakuten Group will accelerate the already dynamic development of C2C services in Japan and the Rakuten ecosystem,” commented Hiroshi Mikitani, Chairman and CEO, Rakuten, Inc, in the statement.
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