Recording Academy Reveals Plans for Global Expansion in Africa and the Middle East
The Recording Academy is working to expand its global efforts for artists in rapidly advancing spaces. The Academy announced Tuesday it has inked agreements with Ministries of Cultures and key stakeholders across the Middle East and Africa to collaborate on strengthening the Academy’s presence and services in these music regions.
“This is exciting because music is one of humanity’s greatest natural resources,” said Harvey Mason jr., CEO of the Recording Academy. “It is critical that the people who dedicate themselves to creating music have support, resources and opportunities, no matter where they are from.”
More from Variety
In a press release, the Academy divulged it has been working with leaders throughout these regions, participating in listening sessions, receiving high-level briefings, tours, demonstrations, and obtaining insight directly from both the governmental ministries and music creators driving innovation in these markets for the last two years.
Among the long list of goals for the Academy’s expansion, they hope to empower creators through enhanced training on its learning platform “GRAMMY GO,” while also providing educational programs and resources specifically tailored to the needs of music creators in these regions. Additionally, they will produce original content that “celebrates the rich musical heritage and dynamic emerging scenes of Africa and the Middle East.”
“The Academy is working with the Ministries of Culture in Kenya, Kingdom of Saudi Arabia (KSA) and Nigeria, the Department of Culture and Tourism in Abu Dhabi for the United Arab Emirates (UAE), the Rwanda Development Board (RDB), and the Ministry of Sports, Arts and Culture in South Africa,” per the announcement. MOUs (memoranda of understanding) have been signed with Ghana and the Ivory Coast.
The Academy is said to publish a series of reports, highlighting the Academy’s research and insights into these music markets.
“The Recording Academy is dedicated to supporting music creators around the world,” said Panos A. Panay, Recording Academy President. “Our expansion efforts into these fast-growing regions reflect our commitment to fostering a truly global music community, where creators at every stage of their careers and from every corner of the world have the resources and support they need to thrive.”
Best of Variety
Sign up for Variety’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
