Global banks these days are shedding the stuffy corporate image as incumbents and embracing the digital wave. It has become a necessity to win over the hearts and minds of consumers who are constantly glued to their handphones by redesigning the digital experience, or risk getting left behind.
In its efforts to cement itself as an Asian market leader, local bank DBS has since launched a plethora of initiatives in line with their new “Live More, Bank Less” mantra. From implementing technology to making banking effortless with the touch of a phone, kickstarting online communities, organizing offline experiential events, sparking collaborations with cultural mavens and more.
Facebook community, TwentyXThirty, led by Alvin Lim of Alvinology.com, is regularly updated with news bites and how-to guides to keep millennials engaged. Want to learn how to negotiate for a salary increase or try your hand at being a coffee barista for a day? Time to bookmark this page.
DBS Marina Regatta coming up this weekend and the next is jam-packed with activities fit for the family. From obstacle courses such as “Battle Bay Extreme” powered by Under Armour, PURE yoga sessions, creators market by Mahota and more – your leg muscles will be sore just from traversing the bay area.
Featured image: Mr Sabotage at DBS’ Live Fresh booth at ZoukOut 2017
This article Refreshing DBS’ Image Through Digital Innovation and Lifestyle Initiatives appeared first on Popspoken.