RFK Jr. Apologizes for Super Bowl Ad … That’s Still Pinned Atop His Twitter Page

Andrew Perez and Ryan Bort

12 February 2024 at 8:45 am·2-min read

Robert Kennedy Jr. apologized for an ad his super PAC ran during the Super Bowl on Sunday after his cousin, Bobby Shriver, bashed how the ad used the family’s faces to promote the anti-vax candidate’s “deadly health care views.”

“I’m so sorry if the Super Bowl advertisement caused anyone in my family pain,” RFK Jr. wrote. “The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you.”

It’s hard to take Kennedy’s apology seriously, however, when the ad is pinned at the top of his X (formerly Twitter) page. It still is as of 8:30 Monday morning.

I'm so sorry if the Super Bowl advertisement caused anyone in my family pain. The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God…
— Robert F. Kennedy Jr (@RobertKennedyJr) February 12, 2024

The super PAC backing RFK Jr. spent a reported $7 million to air the 30-second ad during the Super Bowl on Sunday.

The ad is a retro-looking remake of a famous spot aired by President John F. Kennedy, called “Kennedy for Me” — using photos of RFK Jr. in place of pictures of his uncle. The ad comes after JFK’s grandson called RFK Jr.’s presidential campaign “an embarrassment,” saying that “he’s trading in on Camelot, celebrity conspiracy theories and conflict for personal gain and fame.”

As Rolling Stone previously reported, the pro-RFK super PAC, American Values 2024, has been primarily funded by two people: the Kennedy campaign’s top security consultant and one of the biggest donors supporting former President Donald Trump’s 2024 bid.

Timothy Mellon, an heir to the Mellon banking fortune, has donated $15 million to the Kennedy outside group. He’s separately donated $10 million to Make America Great Again Inc., the pro-Trump super PAC.

The other primary donor to American Values 2024 is Gavin de Becker, who leads the security team for Kennedy’s independent campaign. De Becker has donated $10 million to the super PAC. Curiously, the super PAC has refunded most of the cash to him — with de Becker telling Puck News that he has been providing “bridge funding” to the organization and plans to give more.

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