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Samsung’s AI features on the Galaxy S24 in China reportedly ditch Google for Baidu

There’s no mention of Google’s Gemini AI on Samsung’s Chinese product pages.

Photo by Sam Rutherford / Engadget

The Samsung Galaxy S24 isn’t taking Google’s Gemini AI with it to China. CNBC reported Friday that the Chinese version of the flagship phone uses Baidu’s Ernie chatbot to power the phone’s AI-powered features. Ernie arrived last August after reportedly receiving Chinese government approval.

“Now featuring Ernie’s understanding and generation capabilities, the upgraded Samsung Note Assistant can translate content and also summarize lengthy content into clear, intelligently organized formats at the click of a button, streamlining the organization of extensive text,” Baidu and Samsung told CNBC in a joint statement.

Samsung’s description of the Galaxy S24 series on its Chinese website advertises many of the same Google-powered features it debuted last week in its San Jose, CA, launch event. These include a version of Circle to Search, real-time call translation, a transcription helper and a photo assistant. The Chinese Galaxy S24 product pages don’t have any references to Google, which has limited operations in the country.

Screenshot of Samsung’s Chinese website for the Galaxy S24 series. Chinese text and bubbles highlighting its AI-fueled features.
Screenshot of Samsung’s Chinese website for the Galaxy S24 series. Chinese text and bubbles highlighting its AI-fueled features. (Samsung)

A recent report suggests Apple recently ended Samsung’s 14-year run as the global smartphone shipment leader. In addition, IDC published data this week suggesting the iPhone maker claimed the top spot in the Chinese market (with a 17.3-percent market share) for the first time in 2023. Samsung didn’t make the top five.

Engadget has tried the Galaxy S24 series, including the standard, Plus and Ultra variants. Samsung’s 2024 flagship phone lineup launches in the US on January 31.