‘Side Hustlers’ Renewed For Season 2 By Roku

Denise Petski

14 March 2024 at 9:00 am·2-min read

Roku’s popular docuseries Side Hustlers will be back for another go-round. The streaming platform has renewed the series for a second season following a strong Season 1 launch, with hosts Emma Grede and Ashley Graham set to return.

During its opening weekend, Side Hustlers, which hails from Hello Sunshine, a part of Candle Media, and Ally Financial, was the #1 on-demand title on The Roku Channel, according to the streamer.

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The docuseries follows ambitious female entrepreneurs vying for the chance to build multi-million dollar companies, while juggling the demands of their personal lives and day jobs. Season two will introduce a new group of female entrepreneurs and small business owners, seeking life-changing advice and investments from mentors Grede and Graham.

“Working with the extraordinary women of season one to turn their dreams into realities was an unforgettable experience, and we can’t wait for viewers to see what we have in store for season two, along with Roku, Hello Sunshine, and Ally,” said Grede, CEO of Good American and investor on “Side Hustlers,” and Graham, supermodel, entrepreneur, and investor on Side Hustlers. “Creating opportunities for women is something that we are both incredibly passionate about, and we can’t wait for fans to meet a new group of brilliant female entrepreneurs ready to transform their side hustles into investment-worthy main hustles.”

Side Hustlers is produced by Hello Sunshine, a part of Candle Media, and presented by Ally. Reese Witherspoon, Sara Rea, Sue Kinkead, and Elizabeth Sandorff executive produce for Hello Sunshine, with Zoe Fairbourn and Kathleen Griffith also serving as producers. Grede and Graham also serve as executive producers, along with Kimberly Goodman.

“We could not be more thrilled with the reaction our viewers have already shown Side Hustlers, and we look forward to partnering with Emma Grede, Ashley Graham, and the phenomenal teams at Hello Sunshine and Ally to bring viewers another high-stakes season full of heart and unforgettable stories later this year,” said Brian Tannenbaum, Head of Originals, Roku Media. “The show’s early success illuminates Roku’s commitment to working with best-in-class brand partners, premium production partners, and top talent to create authentic, first-of-its-kind programming that can captivate audiences at scale.”

Season 1 of Side Hustlers is available to stream for free on The Roku Channel. ITV Studios is distributing.

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