Singapore's EMERGE Esports partner with Chinese orgs LGD, EHOME

LGD Gaming's Dota 2 team, PSG.LGD, competing in the Dota Pro Circuit's Chinese regional league. (Photo: Perfect World)
LGD Gaming's Dota 2 team, PSG.LGD, competing in the Dota Pro Circuit's Chinese regional league. (Photo: Perfect World)

Singapore-based talent agency EMERGE Esports announced on Thursday (25 March) that they have inked year-long partnerships with renown Chinese esports organisations LGD Gaming and EHOME.

As part of their deal, EMERGE will be "providing and managing growth opportunities" for LGD Gaming, EHOME, and their players by helping them connect and collaborate with brands in Southeast Asia.

LGD Gaming and EHOME are two of the oldest and most decorated esports organisations in China, especially in the competitive Dota 2 scene. EHOME were notably one of the finalists of the first iteration of The International (TI) in 2011 while LGD boasts three Top 3 TI finishes in 2015, 2018, and 2019.

LGD Gaming's vaunted Dota 2 team, PSG.LGD, are notably competing in the upcoming ONE Esports Singapore Major, the first Major tournament of the 2021 Dota Pro Circuit (DPC).

EHOME's Dota 2 squad are also competing in the upper division of the DPC's Chinese regional league alongside PSG.LGD and the country's other top teams.

“We are thrilled to be teaming up with Singapore’s EMERGE Esports. We believe with this partnership, LGD Gaming will be able to touch the hearts of more esports enthusiasts in the region, and ensure we continue our winning ways in tournaments to come. We are also looking forward to collaborating on creative contents and spearheading positive impact in the gaming scene in Southeast Asia," LGD Gaming's Head of Overseas Marketing, Trinity Wu, said in a press release.

EMERGE Esports CEO Roy Kek said that his agency's newly-inked partnerships with LGD Gaming and EHOME “is an affirmation on the growth of esports in Southeast Asia".

"Having these Asian powerhouses wanting to strengthen their position and reach in Singapore and Malaysia shows how much potential and influence these markets have when it comes to competitive gaming. With major tournaments springing back in action, the esports scene is gaining great momentum in terms of viewership and reach. The increasing audience and engagement rates has resulted in an influx of non-endemic brands entering the esports scene. We believe the current dynamic will enhance the teams’ and supporting brands’ positioning in the region," added Kek.

LGD Gaming and EHOME are now the second and third organisations that EMERGE Esports have partnered with in this month. The agency also inked a deal with Filipino organisation Bren Esports back in 10 March.

EMERGE Esports officially launched in November last year, starting with a roster of over 40 esports athletes and personalities as well as rising Singaporean team Kingsmen under its management.

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