SINGAPORE — With the Kallang Football and Tennis Hubs due to be completed at the end of the year, the Singapore Sports Hub is welcoming 2024 with a wide range of sporting and community events on its first anniversary after the handover from private consortium SportsHub Pte Ltd to the government-run Kallang Alive Sport Management (KASM).
KASM announced on Wednesday (6 December) that the Sports Hub saw a 30 per cent growth in sports, entertainment and lifestyle event days in 2023, as compared to pre-COVID pandemic levels in 2019.
Besides the headlining sports events and live concert dates, this year also saw over 140 National School Games and school sports events held at multiple Sports Hub venues. Over 20,000 hours were also dedicated to national athletes’ training at the venues.
“We have introduced various offerings and programming as we work towards establishing thse Sports Hub as a community icon that Singaporeans can identify with and be a part of," said Edwin Tong, Minister for Culture, Community and Youth and Second Minister for Law.
"Singaporeans and visitors can look forward to even more in 2024, with the opening of the Kallang Football and Tennis Hubs, a stellar line-up of artistes scheduled to perform, new retail and lifestyle offerings, and more sport and community activities for all to enjoy."
The Sports Hub has promised more sports and lifestyle offerings in the coming year, such as the HSBC SVNS Singapore rugby sevens tournament, the FIBA 3x3 Asia Cup and Intercontinental Cup basketball competitions, as well as top global live acts such as Mayday, Coldplay, Ed Sheeran and Taylor Swift.
Upcoming events expected to draw about 1 million visitors
KASM chairman Keith Magnus said that the Hub expects to draw close to 1 million visitors with its upcoming slate of events for 2024.
"From inception, we have focused on two fronts. First, integrating the team and building a culture of excellence and resilience. Second, investing in and raising the bar in sports and entertainment programming for the Kallang Alive precinct and Singapore,” he said in a media release on Wednesday.
"By actively engaging with local partners to bring our communities together throughout the year, and quickly establishing relationships and partnerships with industry players in the sports and entertainment world both regionally and globally, we have curated a calendar of world-class events that we hope our patrons will enjoy."
Tong officiated the festive light-up of the Sports Hub on Wednesday evening, kicking off three weekends of fun activities this month. Over the following weekends, the public can join in Christmas activities and enjoy live performances around the Sports Hub.
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