90 Seconds has built a platform that allows brands to connect with over 12,000 creative producers across the world

90 Seconds, a platform that connects brands and videographers for gigs, announced today that it has raised a US$20 million Series B.

Investors included SIG, Airtree Ventures, Sequoia India, Qualgro Venture Capital, Atami Capital, and Right Click Capital.

The money will be used to improve its automation services that help companies scale their internal video production process. It also plans to scale its network of professionals to help brands tap into freelancers and contract workers (and obviously help those people find jobs).

The startup provides a service that allows companies to plan, shoot, edit and produce their videos within the 90 Seconds walled garden.

This means providing companies with a workflow CMS, a network of freelancers and a backend support team. For videographers, 90 Seconds is a job portal with brands like Uber, Microsoft, PayPal and VML. It allows workers to book gigs, manage their money on the platform and get paid in an efficient manner.

“As the scale and speed of video creation increases, we’re at the forefront of capturing this demand by moving from a fragmented services industry solution to an intelligent internet platform. We’ve already created about 30,000 high-quality videos for social media and television which is underscored by the consistently high ratings we receive from brands,” said Tim Norton, the Founder and CEO of 90 Seconds in a statement.

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Peter Kemps, a Principal at Sequoia, said the reason they invested in 90 Seconds was because it helps brands “cut through the noise” and get the attention of customers. Kemps said Sequoia has seen an increased demand for businesses that can help scale video production and that 90 Seconds stood apart as a company.

90 Seconds was founded in 2010 and has a very global presence. Its core office is in Singapore but it also has a physical presence in Australia, England, Japan and New Zealand.

The company claims to have over 12,000 creators in 160 countries on the platform. These include people who are videographers, directors, editors, animators, drone operators and photographers.

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