Style Olympics: London announces International Fashion Showcase

A model showcases designs by Dress Up, a label representing Australia at the International Fashion Showcase

It was announced January 31 that an inaugural International Fashion Showcase will take place during this February's London Fashion Week, unveiling the work of some 80 rising international creators.

Organized by the British Council and the British Fashion Council (BFC), the event will see 19 embassies and cultural institutes across the English capital displaying the work of creators from countries including Australia, Belgium, China, Italy, Japan, the United States and Korea.

Members of the public will be able to view the creations, while BFC Ambassador for Emerging Talent Sarah Mower will chair an advisory panel to honor the country whose showcase most impresses -- with the winner being announced February 19.

The event is being launched as part of the Fashion 2012 Cultural Program, which is celebrating this year's London Olympic Games.

Creators set to partake in the international showcase include graduates from US design school Parsons; Xander Zhou, who was listed in the Forbes Top 25 most influential people in the Chinese fashion industry and Kaspar Paas, winner of the Estonian Young Designer Award who currently designs for John Lobb and will be launching his own footwear label during this event.

Australia will be represented by emerging fashion labels such as Song For The Mute, Limedrop and Dress Up, and the Korean Cultural Centre will explore rising South Korean creators including Ara Jo, who has dressed the likes of Lady Gaga.

London Fashion Week will run February 17 - 21, with menswear on February 22.

For the full International Fashion Showcase schedule visit