Tech Tuesdays: Rokt Adds Executives + PTC Accolades

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Here is the latest fashion and footwear tech news.

Rokt Bolsters Executive Ranks

Rokt, the e-commerce technology company powered by AI and machine learning and AI that is designed to make transactions easier, has appointed Marc Allsop as head of EMEA and Mick O’Brien as head of Australia and New Zealand (ANZ).

Rokt said in a statement that the appointments “follow a year of significant growth at Rokt and are the latest in a series of C-suite hires the company has made to enhance its leadership team.”

Over the past year, Doug Rozen was named chief marketing officer, Craig Galvin as chief revenue officer and Srishti Gupta as chief product officer.

Allsop has extensive experience across payments, loyalty, b-to-b and b-to-c marketing while O’Brien has over 20 years of enterprise sales experience in the Australian tech industry. In their new roles, the two executives will focus on business development in their respective markets, reporting directly to Galvin.

Galvin said Allsop and O’Brien “are incredible leaders with strong histories of building long-lasting client relationships and growing sales teams that consistently exceed targets and outperform year after year. We are excited to welcome them both to the team to grow Rokt’s presence in these critical global markets.”

Allsop previously served in global leadership roles at American Express and Aimia as well as in early-stage companies in the fintech and ad tech spaces, Rokt said, noting “he drove commercial growth through partnerships with leading U.K. banks and retailers across multiple verticals.” More recently Allsop was chief commercial officer at Ecrebo.

O’Brien previously served as vice president of sales for JAPAC at EasySend. Prior to that, O’Brien was managing director of JAPAC for Datorama. “He also spent 10 years with Sizmek (formerly MediaMind), a global leader in advertising technology, where he led sales and client success operations across the North America and APAC regions.,” the company said.

Rokt said it has recently expanded its EMEA client roster with Deliveroo, ASOS, Boohoo and Morrisons.

Accolades for PTC

PTC was named as the “Outright Leader in 2024 SPARK Matrix for Retail Product Lifecycle Management (RPLM)” by Quadrant Knowledge Solutions, which offers a competitive ranking of RPLM vendors serving the market. The ranking is based on research that includes “a detailed global market analysis, competitive landscape, functional capabilities, and market trends,” PTC said in a statement, adding that it aims to provide strategic information for B2B technology buyers “to enhance their understanding of the Retail PLM market and support their business growth strategies by evaluating different vendors’ capabilities, competitive differentiation, and market position.”

Bill Brewster, senior vice president and general manager of PTC Retail PLM, said the company is “honored to be recognized as the Outright Leader in the Retail PLM space, and we owe our appreciation to the trust and confidence placed in us by our customers. This is a testament to the fact that the world’s leading retail brands trust PTC as their digital transformation partner.”

Brewster said the recognition keeps the company motivated “to continue pushing the boundaries with a best-in-class retail PLM solution.” PTC’s platform is used by retailers and brands such as Stadium, L.L. Bean and Lacoste, among others.

Calvin Klein APAC Taps Conten.T to Accelerate Expansion

Calvin Klein APAC has teamed up with Conten.T “to enrich performance-driven digital engagements and deepen first-party insights across Asia” via its Superfan data-aggregation dashboard.

“This partnership empowers Conten.T to introduce consumer engagement tools that drive performance enhancements and gather crucial insights, thereby improving Calvin Klein’s understanding of their consumer behaviors and preferences across platforms,” the company said in a statement adding that the tools aim to accelerate the brand’s digital transformation and enhance its “connection with Gen Zs and beyond, reinforcing Calvin Klein’s already strong market appeal in the region.”

Jason Ang, founder and chief executive officer of Conten.T said the collaboration not only sets a new standard in data-driven fashion marketing “but also highlights brands’ proactive approach in adapting to the evolving digital ecosystem, it’s a crucial time to put data to work.”

The company said by prioritizing first-party data, “Calvin Klein is positioning itself to not only meet but exceed the expectations of a discerning, digitally-savvy customer base.”

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