Teenage Mutant Ninja Turtles and Dungeons & Dragons Partnering With Super7 for Comic-Con Pop-Ups (EXCLUSIVE)
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Super7 is planning two pop-up events and several exclusive product launches at San Diego Comic-Con 2024.
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The collectibles company, which maintains partnerships with dozens of television, film and pop culture properties, will celebrate the 50th anniversary of “Dungeons & Dragons” with an immersive space in its San Diego store from July 24 to 28. Additionally, Super7 will host a Teenage Mutant Ninja Turtles “Mikey’s Pizza” pop-up event Friday, July 26 at TNT Pizza.
Super7 has previously launched three series of Dungeons & Dragons action figures based on the iconography of the original role-playing game. With five decades of mythology to draw upon, including the box art from the game, a 1980s animated series and Paramount Pictures’ 2023 live-action film “Dungeons & Dragons: Honor Among Thieves,” the company will offer exclusive toys, apparel and accessories out of a retail space transformed into the landscape of the franchise. “Fans will feel as though they are walking into the opening credits of the original cartoon,” Super7 CEO & Co-Founder Brian Flynn tells Variety.
Super7’s relationship with Teenage Mutant Ninja Turtles goes back even further: they have released 12 series of action figures and collectibles, including poseable 7” versions of all four turtles, drawing on everything from the original black and white comic book series from Kevin Eastman and Peter Laird to the long-running 1980s animated series. “This fully functioning restaurant pop-up is inspired by the kings of pizza, the Teenage Mutant Ninja Turtles,” says Flynn. “Come grab a slice of pizza alongside an appetizer of Super7 exclusive toys and apparel.”
In addition to its existing pop culture-themed merchandise (anybody want a t-shirt emblazoned with reporter April O’Neil’s name drawn in the style of ‘80s artist Patrick Nagel?), Super7 will debut three “Super Cycles,” plastic and tin wind-up toys featuring characters from its Peanuts and Universal Monsters product lines. “The idea for the Super Cycle line came from vintage tricycle figures featuring Japanese hero characters in the 1960s and 1970s,” explains Flynn. “When I started collecting toys as an adult in 1991, I stumbled upon a few vintage tricycles, and immediately bought them. Now, nearly 35 years later, we are able to translate that personal history and joy into a new way of bringing our favorite characters to life.”
Charlie Brown, the Creature From the Black Lagoon and The Mummy (as Super7’s mascot, “Mummy Boy”) were selected as the first three characters in the Super Cycle product line. Standing approximately 5” tall, each figure comes on a plastic tricycle with a wind-up gearbox and a bell that rings while they’re in motion. The glow-in-the-dark Mummy Boy toy will only be on display before going on sale this fall, but the Creature will be available for sale out of Super7’s showroom floor booth at Comic-Con. Charlie Brown, meanwhile, will be available exclusively at the Peanuts booth (#1635).
Super7 will additionally sell toys, apparel and other collectibles from its many product lines, which focus on music acts from Biz Markie to Johnny Cash, Saturday morning cartoons like Jem and the Holograms and G.I. Joe, and even original series such as “The Weirdest” and “The Worst.”
Visit Super7 at booth #2543 from July 25-28 in order to purchase these exclusives and for more information about the company’s immersive Comic-Con experiences.
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