The Vietnam-based startup operates a time-based discount solution for local service booking

JAMJA, a local service booking platform from Vietnam that offers time-based discount as its competitive edge, announces a US$1M total investment from Bon Angels and CyberAgent Capital. JAMJA offers its users discounted price when they book service like restaurants and beauty store on its platform.

“This bridge round investment capital will help JAMJA keep the momentum in the past, launch new services like a movie ticket, spa, healthcare, and karaoke, as well as to prepare for the upcoming official Series A round,” said Le Hung Viet, JAMJA’s CEO.

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In 2017, JAMJA has successfully raised seed round capital from ESP Capital. After that, just last year, JAMJA raised a pre-A round from Nextrans, Framgia, Bon Angles, and KB Investment with a total fund of US$850,000.

In this round, Bon Angels continues to invest in JAMJA, joined by new investor CyberAgent Capital.

With the new funding, the company plans to deploy applications in other major cities of Vietnam besides Hanoi and Ho Chi Minh City, while developing an in-depth solution that will be integrated into partner’s business activities.

JAMJA brings its users “time-based discount for booking” experience that allows them to find various service with competitive prices in comparison to the market in some special hour of the day.

On the merchants side, they can leverage this approach by controlling the number of guests, reducing the number of empty tables during peak and off-peak hours, setting appropriate discount rates through flash-sale deals, and changing the discount rates every hour, every minute, all available for integration in the standard POS system to manage orders.

“With the aim of utilising idle resources effectively and economically, the sharing economy model brought by JAMJA is becoming an inevitable trend in the global business environment. JAMJA helps merchants in the field of restaurant, beauty, and entertainment to optimise operating hours, especially the off-peak hours, from that brings value to customers and the whole community,” said Dzung Nguyen, Managing Director in Vietnam and Thailand at CyberAgent Capital.

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JAMJA shared that it leverages on trends, with Generation Z (people who were born in 1995 and up with tech savviness) being its main target market for the application.

To date, JAMJA said it has cooperated with more than 3000 stores that have brought in 1.5 million monthly active users and more than 500,000 visitors to the store through the platform.
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Image Credit: JAMJA

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