‘Game On!': Twitter CEO Linda Yaccarino Is Ready for Instagram’s Reported Competitor

Newly-hired Twitter CEO Linda Yaccarino might have a new text-based social media competitor to deal with soon, but the Elon Musk successor says she’s up for the challenge.

In response to a story from the tech news site TechCrunch that reported a “Twitter Clone” would be coming from Instagram and its parent company Meta this summer, Yaccarino tweeted simply, “Game on!”

Meta didn’t immediately respond to TheWrap’s request for comment.

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The rumored app will be stand-alone, but partially integrated with Instagram, TechCrunch reported, based on an email shared with a select group of creators that the site viewed. The report also said the new platform’s users will keep their Instagram verification and handle, and all of their followers will receive a notification to follow them on the still-unnamed app.

The “Twitter Clone” could launch as soon as this summer, according to the report.

Many Twitter users have been waiting for a microblogging alternative for quite some time. Since Elon Musk’s acquisition of the company last year, complaints have been heard about the site from across the political spectrum for a variety of reasons, whether it be a rise in hate speech on the platform, the implementation of Twitter Blue, or, most recently, Musk’s hiring of Yaccarino as his successor as CEO. Right-wing users disapproved of Yaccarino due to her liberal viewpoints and her association with the World Economic Forum, a global lobbying organization for multinational companies.

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In her first tweets since her hiring, Yaccarino said she is aiming to build “Twitter 2.0” when she officially starts her work as CEO in a few weeks. Musk said in his announcement of Yaccarino’s appointment she would also be heading up his yet-to-be-explained “X” platform, a concept he described as “the everything app” back in October.

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