Usher Strips Down to His Underwear in SKIMS' New Mens Campaign and All We Can Say Is 'OMG'

The "Good, Good" singer just outdid himself — again — days ahead of his Feb. 11 Super Bowl performance

<p>Donna Trope</p> Usher x Skims Campaign

Donna Trope

Usher x Skims Campaign

Usher is known for his one-of-a-kind style, but for his latest partnership with SKIMS, the hitmaker is stripping down to his underwear.

With the count down to six days until the eight-time Grammy Award-winning artist headlines the Super Bowl LVIII Halftime Show at the Allegiant Stadium in Las Vegas, Usher is already having the best week ever, as it’s been revealed he’s fronting the latest mens campaign for Kim Kardashian’s loungewear, shapewear and underwear brand.

The imagery, which was revealed today, shows the entertainment icon, 45, modeling pieces from two of the existing and often sold out menswear collections, including the SKIMS Stretch 5” Boxer in Midnight the and SKIMS Cotton. 5” Boxer in Military.

Related: All About the 2024 Super Bowl Performers, from Usher to Reba McEntire

To celebrate the both SKIMS and Usher’s forthcoming drops, the artist and Kardashian have partnered on a very special project set for Feb. 9 at midnight ET.

At that time, an exclusive, digital download version of his new album Coming Home, featuring an alternative cover and a bonus track aptly called “Naked,” will be available on only for one week only.

<p>Donna Trope</p> Usher x Skims Campaign

Donna Trope

Usher x Skims Campaign

In a release, Usher called the experience “humbling” and a “full-circle moment.”

“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” he said.

Related: Usher's Super Bowl Halftime Show Teased in Star-Studded New Trailer: '30 Years in the Making'

Of being a SKIMS fanatic, he added, “With the way that I move, being this comfortable in what you wear is essential. SKIMS is about embracing who you are, inside and out, and feeling empowered to express yourself authentically.”

Meanwhile, the SKIMS Mens restock will be available to purchase exclusively on beginning February 12 — just hours after Usher’s performance during which he will no doubt we wearing pieces — with four new colourways (Stone, Midnight Blue, Military, and Oxblood) and in sizes XS-5X with prices ranging from $16-$44 for single pieces and $42-$98 for packs.

Related: Usher and Victoria Monét Lead Nominations at 2024 NAACP Image Awards — See the Full List!

Last week, Usher released his collab-filled tracklist for the album, which features guest appearances from Burna Boy, H.E.R., Latto and Jungkook, among other stars.

He also revealed his own Super Bowl merch collab with the NFL, which will be available Feb. 7.

<p>Donna Trope</p> Usher x Skims Campaign

Donna Trope

Usher x Skims Campaign

The singer has remained tight-lipped on his performance itself, choosing not to disclose songs or guests as of yet. However, Usher has shared that the performance will be a celebration of R&B music and Black artists of the past.

"I didn't start where I am now, and I didn't get there by myself," he said during an interview that aired on Good Morning America.

"So, everybody that has been a part of it, I'm carrying them with me. All of my fans, my loved ones — the people who may have felt like they have been forgotten, they haven't. I'm carrying you right with me when I walk on that stage that night."

Shop the SKIMS Mens restock on Feb. 12 on

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