UTA Adds Lit Agent And A3 Vet Max Grossman To Its Growing Theater Department

UTA has added veteran lit agent Max Grossman to its expanding theater department.

Grossman comes to UTA from A3, where he served as co-head of the theater division and co-ran day-to-day operations, representing writers, composers, directors and designers for theater, opera and screen.

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Grossman will continue to represent writers, among them David Hein & Irene Sankoff (Come From Away), Keenan Scott II (Thoughts of a Colored Man), Sandy Rustin (Clue, The Cottage, Mystic Pizza) and Matt Gould (Lempicka). He will also continue to rep artistic directors, designers and composers.

Prior to A3, Grossman was a creative executive at Scott Rudin Productions, having a hand in projects like Broadway’s The Book of Mormon and films like The Social Network and The Girl With the Dragon Tattoo.

“Max is highly regarded in the theatre community and his vast experience in representation, creative development, and marketing is nothing short of impressive,” said Alan Haldeman, Partner, Head of UTA New York and Co-Head of TV Lit and Partner and Jay Gassner, Co-Head of Talent, said in a joint statement. (They oversee UTA’s theater department.) “The breadth of clients and various shows he’s shepherded are indicative of his excellent taste, creativity and expertise and we are excited to have him on the team.”

Grossman said he has “long known and collaborated with many of my new colleagues at UTA over the years.” Being at the company, he added, “will allow me to continue representing some of the best talent in the industry as we work together to build shows that can leave lasting cultural impressions.”

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