Variety Announces Inaugural Grammy Cover Party Celebrating Cover Star Victoria Monét
Variety will host its first-ever Grammy cover party, presented by TikTok, on Thursday, Feb. 1, in Los Angeles. The event will celebrate multitalented singer-songwriter-producer-dancer Victoria Monét, who is nominated for seven Grammys and will grace the cover of the Jan. 31 issue. The party follows Variety’s 2023 Hitmakers celebration, which also recognized Monét as an honoree alongside SZA, Billie Eilish, Olivia Rodrigo, Boygenius and many others.
The invite-only party will kick off Grammy weekend and feature a guest list of breakthrough talent, best new artist nominees, music executives, agents and industry leaders. As part of the evening, Monét will receive a special award.
“We are so excited to band together with Variety in honoring the multi-talented singer-songwriter Victoria Monét ahead of her well-deserved seven nominations at this year’s Grammy Awards,” said Ole Obermann, Global Head of Music Business Development, TikTok. “From the #OnMyMamaChallenge to Dua Lipa and Billie Eilish feeding Barbie mania to GRWM videos soundtracked by SZA’s ‘Kill Bill,’ the TikTok community’s power to fuel certified hits and turn songs into culture-defining trends is on full display as we remain the go-to place for music discovery.”
Jem Aswad, Variety‘s executive editor of music, observed that “Variety’s music team has been Victoria fans since she dropped her first EP almost 10 years ago, and we’re so proud and pleased that she’ll be with us and TikTok to celebrate her amazing and well-earned Grammy moment.”
Victoria Monét (@victoriamonet) stays connected with her 450,000 TikTok followers through her choreography videos, responding to fans with TikTok’s Duet feature, and offering an intimate look into career highlights and her family life. Her hit single “On My Mama” took For You feeds by storm last year with the #OnMyMamaChallenge, which has been viewed by more than 30 million fans and inspired over 299,000 creator videos.
Coverage of the party will be posted across Variety.com and Variety’s TikTok channel to its massive audience of entertainment enthusiasts. Variety.com was the highest-ranking entertainment business news site every single month in 2023. An average of 29.1 million unique users visited the site each month in 2023 — and Variety reached a bigger digital audience than consumer news publications such as Vanity Fair and Entertainment Weekly, as measured by unique visitors according to ComScore.
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