Avanade global survey on Singapore companies reveals positive impact of consumer technologies
Singapore companies that embrace employee use of consumer technologies report positive impact on sales, profits and employee satisfaction.
Avanade, a global business technology solutions and managed services provider, has recently released results from a global survey dome with the help of independent research firm Wakefield Research. The study was conducted between August 20 and September 13, 2012. Nearly 600 C-level executives and IT decision-makers in 19 countries (U.S., Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Italy, Malaysia, the Netherlands, Norway, Singapore, South Africa, Spain, Sweden, Switzerland and the U.K.) took part.
The findings in Singapore revealed that 72% of surveyed firms reported that most employees used personal computing devices in the workplace. The extensive use of consumer technologies in the enterprise is taking over the conventional ways of doing business, and is producing desirable results. Conventional methods include meeting demands as they come along. For example, these include purchasing technological products at work based on the company’s needs and objectives. Companies in Singapore report that their employees used their mobile devices to do basic work functions.
Not only that, some of the most progressive companies are also creating new business processes around these trends to gain new benefits. Avanade calls this “Work Redesigned.” Around 92% of companies in Singapore have changed at least one business processes, including processes in IT management, sales and marketing, HR and customer services. These same companies are seeing measurable impact and positive results on profitability, product development and employee satisfaction. They report stronger sales and increased new customer acquisition. These companies also have increased profits, greater agility and improved employee satisfaction.
Embracing mobile and consumer technologies has allowed more room for creativity, hence better ability to solve problems. According to Kevin Wo, Vice President of Avanade Singapore, the nature of work and how business gets done is through a transformation, which leads to better customer service, more profitable growth, happier employees and bringing in of new products and services.
Avanade’s research also reveals a major difference in views between business leaders and IT with regard to the role of mobile and consumer technologies in the enterprise. This disparity between C-level executives and their IT staff could be the largest limation on firms’ willingness to redesign of business processes, particularly into those that are enabled by mobile and consumer technologies. According to the survey, IT decision makers focus on minimizing potential risks. In the other hand, the C-suite’s primary concern is capitalizing on the potential benefits.
Wo mentions that in order to have the type of transformation these technologies can provide, it must start with close-knit partnership between business and IT leadership.
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