Fashion films of the week: Supreme, L'Officiel China, Fabrizio Silva

A look at three of the hottest fashion films from the past seven days.

Supreme x The North Face

Supreme has created a new video to show off its latest collaboration with The North Face for Spring/Summer 2013, which is set to arrive in Supreme stores in Japan on April 6.

The "Night Ride" film takes a fish-eyed and low-fi look at the streets of New York, with the camera following the nocturnal adventures of a mysterious character wearing a high-vis coat from the new collection. Shot in the dark, the reflective 3M Mountain Parka is at the center of things, as soft percussion and piano soundtrack proceedings.

http://youtu.be/KHFAYRwRI2Y


Coco Rocha x L'Officiel China

Soundtracked by Icona Pop's "I Love It" (feat. Charli XCX), this video features Canadian supermodel Coco Rocha in a behind-the-scenes look at her shoot for L'Officiel China. Photographed by Jun Liu for the Asian style magazine, Coco pulls poses in the black and white film.

"There has been such an overwhelming amount of support over the last few years from my Chinese friends on Tencent Weibo and Sina Weibo who now number over 4 million strong! I'm so happy to have this Jun Liu shot editorial and cover available in China right now!" posted the model on her official Vimeo account.

http://vimeo.com/63190026


Fabrizio Silva for FUCKING YOUNG!

Spanish fashion and lifestyle magazine Fucking Young has released this new film by Gustavo Lopez Mañas. Featuring male model Fabrizio Silva and styled by Marc Piña, the minute-long video sees the young Spaniard exploring a riverbed dressed in some fresh menswear styles, before fruitlessly trying to push over a concrete wall with his bare hands.

http://vimeo.com/63278342


jt/kc