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    Slimming company defends its controversial ad

    The slimming company that stirred public debate with its controversial weight-loss commercial said on Wednesday that their advertisement was not discriminatory and did not “breach any law”.

    In an email response to queries from Yahoo! Singapore, London Weight Management said “we have not breached any regulation in accordance to the local regulation”.

    The ad, depicting an overweight woman’s life in a downward spiral before she loses 20kg and finds happiness, has come under fire recently. It also saw TV host Anita Kapoor writing a scathing letter to the company on her blog on 23 September saying it was degrading to women.

    Others have complained that the ad, shown on TV and online, was discriminatory of overweight women and was produced in poor taste, with some men even saying that it insulted them because the ad implied men couldn't see past women's looks.

    The company’s marketing and communications manager Hazel Tang stressed that the ad was “based on real life stories and experiences provided by our customer to be reproduced into film/draw and/or video clips”.

    "We have adopted 100% of her (the customer’s) real life stories with regard to the TV ads," she said, highlighting that the slimmer woman shown in the commercial is the company’s actual customer, Kelly Phoon, whose life story they were depicting.

    The company added that Phoon is not local singer, Kelly Poon, who has a similar name.

    “We wish to remind you that we are neither discriminating nor nauseating the obese women in this territory,” said Tang.

    The video, which was uploaded on Youtube on 23 August, has since been removed.

    How do you feel about this article?

     

    210 comments

    • ayesha ali  •  4 months ago
      im a customer of london. do u people know how much it cost for just 10 session ? im not a miionaire n the treatment does nothing to me,, infact if u have a great personality from young people dont really care how u look like, pls be human its not wrong to be FAT!!!!!!!!!!! infact its sexy if u know how to take care of urself n dress right, be happy, dont bother what people think cos its not their life its our own life.
    • heng  •  4 months ago
      i went to London weight mgt at Newton some time ago due to a lucky draw in the TV ad , do u know what ??? the lady quoted me $ 28000 package for me B4 i can redeem my prize. later, she kept reducing the price till $500 package, student price !!! They keep tell you, here FAT , There FAT. Not surprise they produce this kind of ad. With $28000, i rather lavish myself with nice food and extra lovely ( XL ) dress and forget a husband that is suck ( like the one in the ad). Why bother so much, You live for yourself not others.
    • T  •  4 months ago
      I thought it was a terrible ad... it doesn't fulfill the purpose of advertising, which is to make people want to try out the product or service.... note to company... you will never get anyone if you keep insulting your potential customers.
    • LeSulk  •  4 months ago
      Exercising is a safe, best and more lasting way of slimming down.
    • yellow  •  4 months ago
      What a shallow, ugly and melodramatic ad. Painful to watch. I wonder how women are supposed to relate to that!
    • goh  •  4 months ago
      As with all things, when the Government relaxes the rules, advertisement companies and advertisers take advantage of the situation and come up with all kinds of sexy adverts thus aping
      western standards forgetting we are a conservative Asian society.

      Open up the New Paper or magazines or even Yahoo one cannot fail to read saucy stories
      and sexual crimes or even unusual life stories of celebrities which I feel are not good readings for the very young. Trash stories depicting the unsavoury lives of publicity seekers of fame like those failed beauty queens., DJs and models were given too much attention. and spaces.

      The same goes to multi media and internet where netizens can write anything and everything however libellious and slanderous of our political leaders without fear of being sued. These people write with gay abandon as if there are no consequences to bear.

      It goes on to show that we have become a tolerant society which is a good thing.

      However, I feel that there must be some self imposed limits.if we are to progress as a civilised and educated society.
    • catfish  •  4 months ago
      i hate this ad. and the other one with the skin and hair problems... I HATE IT. i will never go to them. i hate them. stupid.
    • m-K  •  4 months ago
      Anita Kapoor felt real hurt by the ad.totally agrees,coz she is FAT !
    • m-K  •  4 months ago
      fat is no longer a outlook issue,its a health issue.truth hurts,so what ?
    • Delicate Diplomacy  •  4 months ago
      The ad does not target everyone. If you are piling up fats and think you are all cute and cuddly with guaranteed pink of health and eternal love. Congratulation! Good for you. And this ad shouldn't ruffle your feathers...

      But others might not be so lucky and have to deal with this nightmares. It's their choice if they need to seek treatment if they believe it could give them a morale and confidence boost.
    • Ratu  •  4 months ago
      Readers, if the consultants promote their product & we dont buy, they will show a black face to us & even say: I dont gain any commissions but am here to make u more n more beautiful. They will bargain n bargain till u agree and dats it! their strategies to gain back their loss is to promote you additional products so that they can cover what they have lost on the bargains. pls dont believe them! LWM, New york skin & yunnan haircare is under one roof. they all have the same strategies. They have very good customer service smiley face before u sign contract wit them, once you paid & the good service will change to nightmare. Pls dont go there.. frens.
    • Joelle  •  4 months ago
      I watched the advertisement, I thought it was a pitiful plot about a lady who had cancer at first. Turns out her husband and her were quarreling over her weight gain. Everything went perfectly once she lost weight. I leave it to you to interpret the message behind the advertisement.
    • dr_maurice  •  4 months ago
      We're in the 21st Century. It's hard to believe that they're people out there who still doesn't understand their own body. Please consult the proffessional medical practitioners and not resort to such grey 'short-cuts'.
    • Maki Tan  •  4 months ago
      i think it's not MDA but ASAS who approved the ad. smart move by LWM.. instead of apologizing, they shifted responsibilities to the authorities.
    • perwiraku  •  4 months ago
      You must learn to respect and love yourself, then only can you be proud of who you are.
    • Adrianna Hayden  •  4 months ago
      I can’t believe that this pathetic crap of an ad managed to make it’s way past Singapore’s board of censorship. regardless of how an overweight woman will be feeling inside/ regardless whether her life is happy or not/ this kinda stupid ad only indirectly makes the most confident overweight woman crumble down! its ok to have a wake up call but not A HUMILIATING RUDE SHATTERING WAKE UP CALL! I SUPPORT ANITA KAPOOR!! shes not overweight but she spoke the truth for all the women suffering in silence.
    • John  •  4 months ago
      Do you know that London Weight Mgt, New York Skin Solution and Yun Nam Haircare are owned by one local company, AMES United Pte Ltd? So if you don't get your husband back or he still scold you or you still feel like committing suicide after their treatment, you know where to find them!
    • transformer  •  4 months ago
      To avoid getting over weight, eat less. What is the point when one keeps eating non stop, and when the boyfriend or husband ran away, then they finally think of slimming down to save guard.
    • Kimi  •  4 months ago
      No matter what they say - "most important is that the person is beautiful inside"! - unfortunately in reality, physical look always count, has always been and always will !
    • Grace  •  4 months ago
      I think the ad is overly dramatised. It also lacks the sensitivity on genetically fat people as well as those who cannot slim down due to various disorders/pre-existing illnesses they are suffering from. There is also the group of people who cannot afford to pay for the slimming programmes. As we become more affluent, we need to be more socially conscious and gracious especially to the minorities in any area. If they had their ways, they would not want to be what/where they are. I do not believe that people choose to be fat intentionally. Some have their difficulties so we should not ruffle on their sensitivities.