The Many Lives of the Volkswagen Beetle

Volkswagen Group Singapore

By Mike Aquino, for Yahoo! Southeast Asia


Despite its humble origins, the Volkswagen Beetle seemed built for greatness. Its creator was Ferdinand Porsche, designer and namesake of the Porsche sports car line. Porsche transcended a brief from the Nazi government to create an automobile that sold over 21 million units in 60 years, and still gets admiring looks from pedestrians and auto engineers alike.

As Volkswagen prepares to launch the 21st Century Beetle in Asia, let’s take a look at everything that came before: the war that almost ended Volkswagen before it began, the postwar sales boom that took the world by surprise, the amazing ad campaign that convinced a skeptical American market, and a reputation for sturdiness and quirky beauty that persists to this day.

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