It's here: the $230K Hyundai
SINGAPORE - We all love Korean smartphones and smart TVs, but how about their luxury cars? That question is about to be answered by the launch here of the Hyundai Genesis, a large limo from the brand that costs $229,999 with COE.
The car was introduced at Hyundai distributor Komoco Motor’s showroom on Alexandra Road, with close to 200 guests on hand.
Among them were the Korean ambassador and finalists from the Miss Singapore Universe competition, which is sponsored by Komoco.
The Genesis is a car admired by CarBuyer for its smooth V6 engine, its comfy ride over bumps and its overall refinement, but Komoco managing director says that durability is another virtue of Korean engineering.
There are 15,000 Hyundai taxis on Singapore roads, he says, and some of them are still running after nearly 2 million kilometres of service.
But while the Genesis offers tangible luxury car features like a roomy cabin and powerful engine, it now faces the task of satisfying the desire in luxury car buyers for more intangible qualities like snob appeal.
Yet, Toyota’s Lexus brand successfully cracked the premium car market when it was launched 25 years ago. Could the Genesis be the start of something big?
